Westgate Center: First comprehensive lifestyle destination launched

While most Filipino shoppers have settled for traditional malls, innovative property developer Filinvest Alabang Inc. has come up with Westgate Center, a unique concept in retail development that veers away from the traditional "big box" concept while offering a total lifestyle experience.

In a special media briefing of the unique "Westgate Center" experience recently at the Makati Shangri-La Hotel, Filinvest Alabang’s senior manager for business development, Mr. Anton Hechanova together with Ms. Rose Nuqui, marketing manager, presented a preview of what the new development has to offer. Gracing the occasion were some of the biggest names in the retail industry that included Robert and William Go of PriceMart, Guy Owens of Fitness First, Nicky and Rovana de Tagle of Country Waffles, Macky Lim and Kristine Bondoc of Brothers Burger and David Lee Chiu of FPDSavills. Joining them were Filinvest’s stop execs headed by Mr. Andrew Gotianun, Mrs. Josephine Yap, and Ms. Shirley Ong.

Hosted by "F" girl Daphne Oseña, the event featured an exciting video walk-through of the project highlighting Westgate’s three main sectors – the ‘Home Precinct’ which features home furnishings, electronics, destination fitness gym and spa; the ‘Central Precinct’ that showcases fine-dining restaurants, as well as clubs and other leisure centers such as bookstores, sports, and hobby shops and the "Auto Precinct’ which has car showrooms and service centers alongside a series of car retail and accessory stores, plus quick service restaurants and convenience stores.

Westgate is the country’s first fully integrated, master-planned lifestyle center that combines dining, entertainment and shopping in a park-like setting. Located within the burgeoning Filinvest Corporate City in Alabang, the project is a fitting testament to Filinvest’s expertise in successfully bringing to life innovative lifestyle and commercial estate projects in the South.

Unlike other entertainment centers that come to life only in the evenings, the all-new Westgate Center is a day-to-night concept that promises a complete and well-rounded shopping experience, thus assuring continued customer traffic and patronage during the day. In the evenings, Westgate will provide the perfect setting for alfresco wining and dining other leisure and entertainment activities.

Patterned after the latest trends in entertainment and retail concepts in the US and Australia, the project was designed by leading Australian architectural firm Davenport and Campbell and B&N Retail and is the second retail development for Filinvest (coming on the heels of its 200,000 sq.m. Festival Supermall).

Targeted at the high-end of the retail market, Westgate has already attracted international anchor S&R Price Smart, Fitness First Gym and Spa, and local stores Country Waffles, Brothers Burger, Bargo, Twist by Minggoy’s, East West Bank and a number of auto shops and furniture outlets.