Delta Faucet does brand evolution

Delta Faucet Company, the leading US faucet brand, is repositioning itself in the market to meet the more stringent demands of consumers for innovative products while maintaining the quality that the brand has been known for through decades.

The brand repositioning campaign came following an intensive market research conducted by the company that identified consumers needs and concerns and the current industry competition.

From the "professional brand" tag that has become synonymous with the Delta brand of high-end kitchen and bathroom furnishing, the company undergoes an evolution to make it the "beautifully engineered" brand to reflect its vision of style and quality that goes with the most trusted name in faucets.

The nearly 50-year old Delta Faucet Company built its name for continuously inventing innovative products with superior craftsmanship that end-users enjoy. These qualities allow the brand to maintain its industry leadership in design, particularly with regards to style and functionality.

With the evolution in the brand image, the company also decided to redevelop its logo to reinfroce the consumer-tested positioning and to symbolize the reinvention of the brand.

The new logo has lighter font and eliminated the confining and dated rule that used to box the brand name. The icon has been changed from the symbolic single handle faucet that Delta invested 50 years ago to the illustrative water drops, and is now positioned on the left of the brand name.