Are you ready to make, well, a French exit?
Peugeot Philippines is pretty serious about pushing its compelling new products that are the new 3008 SUV and new Traveller premium MPV. The company is serving up a free trip for two to France with each purchase of either model. Yup, that’s for all buyers. The company will sponsor roundtrip airfare plus three-day, two-night accommodations at a “designated hotel in Paris.”
Speaking at a press conference in Makati City with selected members of the motoring media, Peugeot Philippines president Glen Dasig said that, “seeing the success of (our) ‘Drive to Paris’ (promotion) last year… we are again making history by offering the Parisian vacation of a lifetime to customers who purchase a brand-new Peugeot 3008 SUV or Traveller Premium MPV. What’s more, we are upping the ante this year by raffling off our Paris getaway to those who test drive our new models as well,” he added. Three winners, to win two roundtrip tickets each, will receive a similar free three-day, two-night stay at a Parisian hotel.
Dasig admitted that even if it was locally launched back in the last quarter of 2017, there was a shortage of 3008 units here in recent months because of the robust demand in Europe — particularly after the model won Car of the Year honors at the Geneva Motor Show, edging out the Alfa Romeo Giulia. “The Peugeot was a steady scorer from nearly most judges, picking up praise for the fine cabin and powertrain choice,” reported topgear.com. The panel of judges was comprised of 58 European journalists. The 3008 is the fifth Peugeot to win Car of the Year, and the first SUV to become COTY.
“We weren’t prepared for its success. Now, we are happily starting to get allocation again,” Dasig told STAR Motoring. “We’re excited that we had a shipment of units last March.” The executive shared that 3008 units are manufactured in Sochaux, France. Petrol-powered vehicles are priced at P2.590 million, while the diesel variant goes for P2.790 million.
“Peugeot’s unique identity owes much to its French roots,” added Peugeot Philippines marketing director Karen Carvajal. “So it is only natural that we promote our products and history by taking our customers to the place where our brand originated. We also aim to have more people experience our products back here at home… Peugeot has a special place in the hearts of the French… mainly due to the fact that the brand itself values design and innovation — two traits that are intrinsically linked to the heritage of its mother nation.”
The new Peugeot Traveller (P3.390 million) is “the brand’s answer to the need for a premium transport that offers the ultimate comfort for the traveling professional.”
The promotion, dubbed #DriveToParis and #TestDriveToParis, happens until June 30, 2018. For more information, customers can visit www.peugeot.ph or email info@peugeot.ph. Participating dealerships include Peugeot Alabang, Peugeot Pasig, Peugeot Quezon Avenue, Peugeot Lipa, Peugeot Negros, Peugeot Cebu, and Peugeot Cagayan de Oro.