SHENZHEN, China, December 2, 2015: In a just released global EV ranking, BYD Company Ltd., ranked first in accumulated sales throughout the year with a total of 43,069 EV units sold, representing a 222 percent surge as compared to the same period last year, overtaking American, Japanese and European carmakers to date. And with a total of 6,099 EV units sold in October, BYD again topped sales rankings for the sixth consecutive month since May.
BYD’s outstanding performance is 2015—In which the company climbed from 7th position in late 2014 to the top spot in just 10 months—Is the result of a carefully studied and planned strategy combined with savvy market perception. After the successful launch of its first “dynastic” electric vehicle model, the Qin sedan, that placed the company on the passenger EV vehicle map and featured increased sales month-on-month since late 2013,
BYD went on to launch yet another electric vehicle model, this time the streamlined SUV Tang in June 2015. It came as part of a complete EV lineup following the company’s 5-4-2 performance strategy, in which “5” means the vehicle’s power to can reach 100km/h in under 5 seconds, “4” means the vehicle has four-wheel drive, and “2” signifies the vehicle’s fuel efficiency of 100km with less than 2 liters of gasoline. Next in line are the SUVs Song and Yuan, which will most definitely add to the company’s mushrooming numbers.
The rise of EVs comes together with the rise of the Chinese Auto Industry and that of BYD Company Ltd. The company’s EV strategy is not limited to mere passenger vehicles, in spite of its outstanding performance in this category. Its 7+4 strategy epitomizes its ambitions for the future of what is called in China “new energy vehicles”, where passenger cars would be just part of a much bigger picture.
The company aims to electrify all possible means of transportation, and it has gone a long way towards accomplishing such a feat: the “7” stands for major conventional vehicles, comprised of bus, coach, taxi, private car, urban logistics truck, sanitation truck and construction truck (concrete mixer); and the “4” stands for specific off-road environments: warehouse, mining, airports, ports. The company’s rise in electric vehicles has been as inconspicuous as its massive presence in Electrified Public Transportation worldwide which started in 2010. Now, its fully electric (BEV) buses and taxis are running in over 160 cities in 40 countries.