Hyundai kicks off “Be There With Hyundai” FIFA World Cup program

MANILA, Philippines - Hyundai Motor Company, the official automotive partner of the 2014 FIFA World Cup Brazil, recently launched one of its flagship programs, “Be There With Hyundai (BTWH).” Through the program, users can participate in creating and selecting national team slogans of the countries qualified for the 2014 FIFA World Cup Brazil. The slogans with the most votes will be announced at the end of April and will be displayed on the national team buses which will carry the players during the event.

Since its launch at the 2006 FIFA World Cup Germany, BTWH turned out to be a successful marketing program of the event, sparking huge media interest. The automaker’s exclusive program continued its success at the 2010 FIFA World Cup South Africa, with the active participation of thousands of football fans all over the world.

“We are once more looking forward to brilliant slogan ideas created by football fans all around the world,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer. “At the same time, we believe our ‘Be There With Hyundai’ program will further raise interest in the 2014 FIFA World Cup Brazil as well as enhance brand awareness for our company, the official automotive partner of the tournament.”

To compete in the creation of slogans, users must log on the FIFA.com website at www.fifa.com/bethere. The participants can submit a slogan for any of the participating national teams at the 2014 FIFA World Cup Brazil from Oct. 17 2013 to Feb. 27, 2014. Users can submit only one slogan per country.

A shortlist consisting of the top three slogans for each team will be placed on FIFA.com for a public vote in mid-April 2014, so worldwide football fans can vote for the best slogans to represent each national team. Hyundai plans to provide the winners with a variety of prizes, such as memorable team bus picture frames and a FIFA World Cup tour package including tickets for a Round of 16 match, flight and hotel.

Since Hyundai signed the agreement to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan in 1999, Hyundai has successfully served as the official automotive partner of 2002, 2006, 2010 FIFA World Cups as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups. Through its successful sponsorship of international football, Hyundai has significantly boosted brand awareness and brand image.