Shell joins forces with LEGO for new Ferrari collection

MANILA, Philippines - Shell launched recently a new promotion in collaboration with Ferrari and the LEGO Group. Philippines is one of the first countries in the world to see the introduction of a range of limited edition, buildable, collectible Ferrari models made from LEGO bricks. The unique LEGO models and LEGO Minifigures are available after refuelling with Shell V-Power Nitro+ or Shell FuelSave. For every P1,500 worth of single or accumulated purchase of Shell V-Power Nitro+ Racing, Gasoline, or Diesel, customers get a chance to collect any of the six LEGO model Ferrari cars or LEGO Minifigures for only P140 each, while filling up with P1,500 worth of single or accumulated purchase of Shell FuelSave Unleaded or  Diesel gives customers a chance to purchase a model for only P180.00.

“This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for while incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Vanessa Ejercito, Shell Fuels Brand Manager.

Helix customers, on the other hand, get a chance to bring home a free LEGO model or LEGO Minifigures for every purchase of any participating Shell Helix Oil Change Package.

The new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting promotion brings together three of the most global brands in the world and celebrates over 60 years of passion for performance between Shell and Ferrari. Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by the LEGO Group illustrate the innovative and passionate nature of the Shell technical partnership with Ferrari.

Featuring the smallest pull-back motor ever produced by the LEGO Group, the unique range represents the first time in the Danish toy company’s history that any vehicles this size will have powered wheels. The limited edition Ferrari models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 meters. In addition to the Ferrari models, Shell has worked with LEGO Group to design three unique LEGO Minifigures.

Shell and the LEGO Group worked on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels. The ‘micro-propulsion’ motor is powerful enough to drive each pocket-sized vehicle at high speed, making them ready to race wherever you are!

Shell and the LEGO Group have created six of the most enigmatic and unique models associated with Ferrari racing. The models included in the promotion are:

• Ferrari F150° Italia – A LEGO Group reproduction of the race winning 2011 F1 car includes the options to change the livery to that of either Felipe Massa or Fernando Alonso

• Scuderia Ferrari Truck – The familiar transport truck is a key part of the Ferrari motor racing team and brings another dimension to the exclusive model collection. The LEGO version of the cab has been carefully designed to include realistic details on the lights, radiator and front grilles

• Ferrari 250 GT Berlinetta passo corto (SWB) – A real legend of the motoring world; not only one of the most beautiful vehicles ever created, but also the first Ferrari road car to use disc brakes. Its distinctive round headlights work seamlessly in LEGO bricks, mirroring the beauty of the original

• Ferrari F40 – One of the most recognizable sports cars of all time. Its classic aerodynamic form and distinctive square rear spoiler are both instantly identifiable and are translated perfectly with LEGO bricks

• Ferrari FXX – The latest high-performance racing evolution of the Ferrari Enzo, one of the most powerful cars in the world. The LEGO version comes in black livery and reflects much of the Ferrari FXX’s sleek styling

• Ferrari 458 Italia – Arguably the most iconic car in the current Ferrari range, making it a natural choice to be part of this promotion. The LEGO Group have pulled out all the stops to reproduce its signature details from a triple exhaust to multi-LED front lights to create an authentic and exciting toy.