FASTTRACK: Shell launches new generation of performance fuels in Cebu

MANILA, Philippines – Shell launched its latest generation of premium performance fuels namely Shell V-Power Nitro+ Gasoline, Shell V-Power Nitro+ Racing and Shell V-Power Nitro + Diesel in Cebu city recently. The new premium performance fuels, which will directly replace the Shell V-Power fuels and Shell Super Premium at no extra cost, is now available in all Shell stations in Cebu.

The next step in our performance fuel technology

The introduction of Shell V-Power Nitro+ fuels builds on more than a century of experience in fuels development by Shell. “We have around 120 passionate fuels scientists and specialists across the globe working on fuels innovation, development and implementation to meet the evolving needs of customers and their cars,” says Mae Ascan, Fuel Scientist from Shell Global Solutions. “At Shell, the development of fuel technology is an ongoing process. Shell V-Power Nitro+ is the latest example of this; the next step in the Shell V-Power performance fuel technology story.”

Shell V-Power Nitro+ Gasoline replaces Shell Super Premium

“Shell V-Power Nitro+ Gasoline is our latest technology designed to improve performance and act instantly in your engine. The product contains increased detergents designed to prevent and clean-up deposits that affect engine performance. We have also increased the friction modifier content designed to instantly reduce friction in critical engine areas, thereby helping the engine deliver more power,” said Pia Ang, Shell V-Power Brand Manager.

Track to road technology transfer with Ferrari

An integral part of Shell’s commitment to innovation in fuels development is its technical partnership with Ferrari. Fuels Scientist Mae Ascan : “Our close-working relationship with Ferrari provides us with an environment to test new fuels in extreme conditions. This gives us a better understanding of what will deliver improved power and performance. For example, in the Shell V-Power Nitro+ Gasoline available at the pump, we use the same friction modifiers as in the race fuels we develop for Ferrari Formula One cars.”

Designed to improve performance and act instantly in your engine

Shell V-Power Nitro+ fuels are designed for use in whatever car you drive and are formulated to get to work instantly when they hit the engine. The fuel formulations are designed to help control the build-up of deposits in new engines and help remove deposits in older engines to ultimately help improve performance.

 Mini Mission flood drive

After the monsoon rains drenched and flooded Metro Manila, the team of MINI Global City headed by its General Manager Ryan Watson, along with the MINI Car Club of the Philippines headed by its president Ken Uy, went out on a Flood Drive. The flood drive was put together to distribute “care packages” to those who were severely affected by the flood. The MINI team went to the Quezon City and San Mateo Rizal evacuation centers to distribute packages to the families. For the MINI team, it was helping out in their own MINI way.

Mitsubishi Motors Philippines banners double-digit growth for July

Mitsubishi Motors Phils. Corp. (MMPC) started the second half of the year with an impressive double-digit growth of 15.7 percent. MMPC sold a total of 3,275 units for the month of July as compared to 2,830 units sold in June. MMPC also posted significant increases in several industry categories. With the launch of the Lancer EX 1.6 MIVEC in July, sales in the compact car segment dramatically increased by 397.4 percent. Sales for the compact car category reached 189 units which is so far the highest monthly sales since January of this year.

The Light Commercial Vehicles (LCV) also recorded an increase of 10.2 percent, equating to a total of 3,021 units. Pajero sales also increased by 56.5 percent while sales for the Strada pickup, which is one of MMPC’s best-selling models, also improved by 26.8 percent. 

Sales of the locally produced Adventure and L300 models are likewise very well sustained. Adventure sales increased by 23.3 percent with sales of 576 units.

Meanwhile, the Montero Sport remains the bestselling SUV in the country with a total of 7,863 units sold since the start of the year. To date, MMPC has sold more than 40,000 units of Montero Sport since it was introduced during the last quarter of 2008.

July truck sales also improved by 36 percent compared to June. Year-to-date figures show a modest increase on all the segments. With these impressive figures, MMPC was able to capture 22.6 percent market share and remains to be the country’s number two best-selling brand.

With the notable start for the second half, MMPC is confident that it will continue to improve its market performance. MMPC expects a comeback in the passenger car segment with the introduction of the Lancer EX 1.6 MIVEC and the soon to be launched all-new Mirage. With the consumers’ reception of the all-new Mirage during its sneak preview at the 4^th Philippine International Motors Show, MMPC is optimistic that it will create a stronger presence on the Mitsubishi brand and likewise significantly improve the total sales. 

With the introduction of these new models, higher consumer spending, aggressive promotions and bank financing, MMPC is positive that it will sustain its remarkable growth, increase its market share and achieve its goals set for 2012.

Subaru holds Impreza Challenge 2012

Motor Image Pilipinas’ much anticipated endurance competition, the Subaru Impreza Challenge happens this Saturday, September 8, at the Bonifacio High Street, Activity Area, Bonifacio Global City, Taguig. The Subaru Impreza Challenge is an endurance competition requiring participants to place their palm on a specific area on the car. The last person standing wins the competition and gets a chance to compete for the ultimate prize of a brand-new Subaru Impreza worth P1.158 million.

Hundreds of participants are expected to sign up for this one-of-a-kind competition. The top ten qualifiers of the challenge will be flown to an all-expense paid trip to Singapore where they will compete with the winners from other Asian countries and have the chance to win a brand-new 2012 Subaru Impreza.

This year’s competition will be considered tougher as different challenges await the contestants. The same rules and regulations used in the Regional Face Off event will still be used for this competition. Apart from not being allowed to eat or drink during the challenge, and using only their right palms, contestants will be disqualified (after three warnings), if they break any rules. These include not being allowed to have any accessories like sunglasses, hats, sweatbands or any change of apparel or footwear during the Challenge. During their five-minute breaks given every six hours, contestants can go to the toilet, rest or eat and drink.

Interested participants must be at least 21 years old as of January 1, 2012, a Filipino passport holder and in good health condition. The registration for the Subaru Impreza Challenge is still ongoing at the Subaru Greenhills Showroom at EDSA, the Subaru Showroom at Global City and our authorized dealers. There will also be an onsite registration for anyone who would wish to join. For more details on the event, interested participants can download the application form at the I Love Subaru Facebook fan page: www.facebook.com/ILOVESUBARU or call the Motor Image office at 727-8333 or 727-3687 for more information.