MANILA, Philippines - Based on the most recent CAMPI report, Toyota Motor Philippines (TMP) posted record-breaking sales for the month of July. The manufacturer registered total sales of 6,258 units, its highest total in 24 years of operations. In the history of the Philippine automotive industry, no other manufacturer/distributor has broken the 6,000-unit barrier until now.
During this record-breaking run, Toyota’s passenger car line-up continues to have a stellar performance. Toyota garnered 49.8 percent of the passenger car segment with a total of 2,155 units sold. The company’s locally manufactured vehicle, the Toyota Vios played a big role in this success as it recorded its highest monthly total of 1,654 units.
In the CV segment Toyota remains on top with total sales of 4,103 units grabbing 40 percent of the market. The locally manufactured Innova model continues to be the bestselling MPV in the country. Toyota’s Fortuner, Avanza and Hilux models also continue to post strong figures.
In addition to this, Toyota’s luxury brand Lexus posted record-breaking sales with 41 units for the month.
In a statement TMP President Michinobu Sugata stated “Since TMP started its operations in 1988, it has been our sincere wish to provide Filipino customers with best quality and affordable products as well as unmatched customer service. During this journey, we at TMP acknowledge that none of these would be possible without the trust and support of our customers. I would like to thank all our loyal patrons for everything. The achievement of this record breaking sales milestone is a testament to their confidence in the brand.”