MANILA, Philippines - Mitsubishi Motors Philippines Corp. (MMPC), together with one of its authorized dealers Zamboanga Motors Inc. (ZMI), recently broke ground to mark the start of the construction of a bigger and a more modern Mitsubishi showroom and service center. The new ZMI showroom will be constructed in a 5,320-sq.m lot along Gov. Carmins Ave., Zamboanga City.
With Zamboanga’s improving economy, high employment rate and vast investor potentials the management of ZMI is optimistic that they can further improve their business and additionally provide a better customer service through relocating and expanding their dealership.
For more than four decades, ZMI has always been confident with the Mitsubishi brand. In fact, ZMI has been with the brand since its establishment in 1963. ZMI believes that with Mitsubishi’s extensive vehicle line-up and continuous pursuit to provide its customers with the best vehicle that will perfectly suit their lifestyles, it is just timely to go an extra mile and invest more on the business.
The groundbreaking ceremony was well attended and was headed by MMPC executives Orlando F. Alvarez, Jr., SVP for Marketing and Treasury; Froilan Dytianquin, VP for Marketing Services; and Marco Medina, VP for Sales. ZMI was represented by Concepcion Go, President and Venancio Go, General Manager.
As a manifestation of their support and trust in the Mitsubishi brand, Zamboanga Chamber of Commerce President Cholo Soliven and Land Transportation Office City Administrator Antonio Orendain, Jr. were also present to witness the event.
“Throughout the years, ZMI has shown its steadfast commitment towards its customers by upgrading its facility to comply to world-class standards and by implementing the global Mitsubishi Visual Identity as just one of the means to bring closer to its customers not only quality vehicles but quality services as well,” Alvarez commended.
“Zamboanga is a city with great economic potential given that it is Western Mindanao’s center of trade and commerce and we believe that the modernization and expansion of this showroom and service center will help us achieve our business targets and continue our consecutive growth” he added.
ZMI is a full dealership outlet which will boast six vehicle displays and 19 work bays. ZMI is expected to be fully operational by December 2012.