A lifestyle change for Jaguar and Rover

MANILA, Philippines - Every king deserves his own castle – the luxury, style and comfort of his own abode. More often than not, it is also seen as an icon of that king’s legacy and the success of his kingdom. In the same spirit, The Jaguar/Land Rover/Range Rover group recently completed its own castle; and they like to call it the Jaguar/Land Rover/Range Rover Lifestyle Activity Center.

Strategically located along 32nd and 4th Avenue in Bonifacio Global City, the Jaguar/Land Rover/Range Rover (JLR) Lifestyle Activity Center officially opened its doors to the public in a big opening celebration last Friday, September 15. This opening was the culmination of the meticulous planning of the group, led by chair and president Wellington “Willie” Soong, who says that “Making this significant decision is the product of being in the business for 15 years, and thus is a big challenge for our group.”

The Lifestyle Activity Center is an approximately 3,000-square foot, world-class facility that is bound to impress any guest, with its high-ceiling structure, luxurious showroom floor and fancy executive lounge. Clearly, this castle speaks of the desire to have any of its guests be treated like kings! “This move will only signify a greater commitment to our clients,” says Soong, “And like what I have always said – When we close a sale, it is not the end of a transaction... but instead it signals the start of a long-term relationship,” he adds.

This vast and luxurious facility is a much-welcome advancement from its previous showroom building that used to be along Buendia Avenue. “We have to move to a bigger facility due to the increasing number of the brands,” points out Soong, “Making this significant decision is fundamentally driven by space. We are lucky to have the chance to have an area which gives us the visibility and prominence for the brands.”

An elaborate melting pot that brings together among the world’s best premium car brands under a single roof for the Philippine market, the JLR Lifestyle Activity Center also ranks among the largest Jaguar/Land Rover/Range Rover showrooms in the Asia-Pacific region!

Jaguar has had a long tradition of producing beautiful and fast saloon and sports cars while Land Rover/Range Rover have since been producers of among the world’s most versatile all-terrain vehicles – all of which, also boast excellence in providing comfort, refinement and an unrivaled driving experience.

“The acquisition of the brands through time, encapsulate the desire and passion of the group in bringing in the greatest brands to our market,” Soong proudly remarks.

Soong also very recently introduced the company’s newest “Zero to Max” unique financing terms. The promotion offers zero interest to its clients, including those availing of its maximum financing terms (with options from 24, 36, 48 to 60 months). For more information you may call 856-CARS(2277) or better yet, experience being a king at their posh new Lifestyle and Activity Center located at 32nd St. and 4th Avenue, Crescent Park West, Bonifacio Global City, Taguig.

“We are proud to welcome you to the newest destination,” proclaims Soong, “Our new home – the Jaguar/Land Rover/Range Rover Lifestyle Center, to experience some of the world’s finest, premium luxury motoring brands.”