Mabilog is 2010 C! Magazine's Pocholo Ramirez Achievement Awardee

MANILA, Philippines – Felix J. Mabilog, Jr., President and Chief Operating Officer (COO) of Columbian Autocar Corporation (CAC), was the recipient of this year’s Pocholo Ramirez Achievement Award handed out at ceremonies that coincided with this year’s C! Awards held at One Esplanade, Roxas Boulevard recently.

The Pocholo Ramirez Achievement Award, which was named after the late Philippine racing legend, is conferred on individuals who have made outstanding contributions to the Philippine automotive industry. Mabilog is the second such recipient of the award instituted in 2009.

In his acceptance speech, Mabilog cited C! Magazine, its publishers and editorial staff for their continuing work to promote the Philippine car industry through their authoritative publication. He also thanked the family members of the late Pocholo Ramirez who were present at the awards night.

Mabilog is largely credited for the phenomenal rise and dynamic growth of Kia in the Philippines.

With a career spanning 37 years in the car industry where he has served in various capacities – from sales and marketing to advertising, from manufacturing to after-sales service – Mabilog’s wide-ranging experience had afforded him to develop a masterful eye and understanding of the fine art of the automotive business, a skill he used deftly to propel Kia as a top-of-mind brand in the country today.

Mabilog joined Columbian Motors Group of Companies in 1993 serving first as senior vice-president for manufacturing and served in concurrent capacity as Director and consultant of Vietnam Motors. In 2000, he was appointed President and COO of CAC, a position he still holds today.