Adrenaline Pumping Mazda BT-50 at CEL Manila

A passing glance is enough to tell you that the all-new Mazda BT-50 is no ordinary pick-up truck. In fact, it is world’s first and only pick-up truck that embodies the zoom-zoom philosophy – one that gives a feeling of liberation when one taps into the sheer emotion of motion.

From its sleek and athletic lines to its purposeful and sporty interior, the BT-50 is a pick-up truck definitely designed for the modern and bold individual. And realizing the BT-50’s potential as a formidable, new-generation vehicle, Mazda is set to publicly unveil their all-new pick-up offering at the Philippines’ premiere consumer electronics show, Consumer Electronics Live! 2008, happening on October 24-26 at the SMX Convention Center at the SM Mall of Asia complex.

For Consumer Electronics Live! (CEL Manila) Mazda Philippines will showcase both the 4x4 and 4x2 models of the BT-50. At the same time, they have teamed-up with Perfect Circle, the Philippines’ official distributor of Alpine and JBL car audio products to transform the rugged BT-50 into a heart-thumping audiophile’s dream. This team-up fully realizes that Mazda’s new-generation pick-up is not just a practical everyday machine, but is a wonderful starting point for vehicle customization – a practice seen in almost every car and truck in the country.

Another leg of the EMMA (European Mobile Media Association) automotive car audio competition will be held at the loading bay area of SMX. EMMA will also showcase past winners in a car display at CEL.

Besides car multi-media, CEL Manila showcases the country’s finest consumer electronics brands such as Apple, Bose, HP, LG and Samsung. Sony is set to unveil their newest line of Bravia LCD TVs as well as the next-generation VAIO laptops while Nokia will take the wraps off the most-awaited N96 mobile phone. Meanwhile, Canon as well as myPhone/myScreen will be offering exclusive discounts throughout the three-day event.

The new Mazda BT-50 as well as major electronics brands will be at the country’s first and only world-class consumer electronics show. CEL Manila will run from October 24-26, 2008 from 10am to 8pm at the SMX Convention Center at the SM Mall of Asia complex.