By allowing the participants to experience V-Power in action, Shell hopes to reinforce the new fuel’s positioning as a uniquely formulated gasoline that allows drivers to experience the exhilaration of driving with the fuel used by Ferrari. Shell products have contributed to Ferrari’s Formula One success by supplying the optimal fuels and lubricants to run at engine speeds reaching 20,000 rpm.
With the launch of its Ferrari-inspired V-Power fuel, Pilipinas Shell now allows everyday drivers to achieve the same results in their own cars. "It brings together the technical expertise of Shell and Ferrari in a product that’s designed for drivers like you and me. Now, with Shell V-Power, a car is not just any car. Rather, it’s a car that moves better, giving you that exhilarating driving experience, almost as if you were driving in the F1 races. Clearly, Shell V-Power exists to give you that added kick and sustained power, when you want it, for that exhilarating sense of freedom while driving," said Carl Posadas, Local Implementer, Fuels Category Management-Philippines & North Pacific Islands.
Shell V-Power, a Ferrari-inspired high performance product by Shell Global Solutions, is designed to deliver high-efficiency combustion thereby maximizing engine performance. This means that the engine can produce more power and run more smoothly. This is important because over time, deposits can build up in the car’s engine. With its unique formulation, Shell V-Power is designed to remove and prevent these deposits.
The Shell V-Power’s Friction Modifier Technology helps reduce energy loss inside the engine as well as control power-sapping deposits. As Ferrari’s technology partner, Shell has developed expertise and knowledge in matching the correct fuel to every new engine design. Drivers can now look forward to a fuel that offers powerful performance on top of engine protection and low exhaust emissions.
All these were put to the test in the V-Power Karting event wherein the enthusiasts and the press competed with each other on the track using go-karts fueled by V-Power. City Kart’s race track, characterized by its long straights, sweeping curves and eleven technical turns, proved to be a challenge for racers as the stopwatch ticked away during their F1 qualifying-style timed laps, with the drivers posting the three quickest times taking the podium.
"The Shell V-Power Karting event is a unique way for car enthusiasts to experience the Ferrari fuel on the race track," added Posadas. "We are taking it to the next level and allowing them to experience V-Power in a racing environment as well."
Shell V-Power can be used on all cars that run on unleaded gasoline. It is now available in selected Shell service stations nationwide.