Ford dominates total suv segment

Ford Group Philippines dominated the SUV segment last June, with strong performances shown by the Ford Everest (no.1 in compact SUV segment), Ford Expedition and the Ford Escape.

According to a sales report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA), Ford Philippines sold a total of 460 SUVs in June while year-to-date figures reinforced Ford’s dominance in the SUV segment by posting year-to-date total sales of 2,159 vehicles.

Since its introduction in October 2003, the Ford Everest has consistently ranked no.1 in its category, having captured 54 percent of the compact SUV segment year-to-date. Last June, the Ford Everest led the growth in its class with 235 units sold, ahead of the Mitsubishi Pajero and the Toyota Prado.

Ford recently launched the Everest Automatic variant, both available in 4x2 and 4x4 transmission. Over 1,500 units of the Ford Everest have now been sold since its launch last year.

Meanwhile, the Ford Expedition continues to enjoy 37 percent of the full-size SUV category, selling 116 units from the period January to June 2004. The Ford Escape also maintained 17 percent share in the small SUV segment, selling 978 units during the same period this year.

Ford Philippines continues to grow its line-up of vehicles to meet the ever changing needs of its discerning consumers with the recent introduction of the all-new 2.3L Escape 4x2 and 2004 Expedition Eddie Bauer 4x4.

Be among the many proud owners of these top selling Ford vehicles. Visit any of the following Ford dealerships to check out the amazing features of the Ford Everest, Ford Expedition and Ford Escape. In Metro Manila, Ford dealerships can be found in Alabang, Balintawak, Commonwealth, Edsa, Libis, Makati, Manila, Quezon Avenue and Shaw Blvd. In the provinces, Ford dealerships can be found in Bacolod, Cabanatuan, Cagayan de Oro, Cavite, Cebu, Dagupan, Davao, Iloilo, Pampanga and San Pablo.