"Axe products were developed to suit the distinct types of men today. Whoever you are and whatever lifestyle you lead, you can find an Axe variant that best suits you," said Franz Decloedt, Axe Senior Brand Manager. He stressed that the Axe Big Bike Promo aims to differentiate and highlight the personality of the five Axe fragrances: Axe Pulse, Axe Dimension, Axe Gravity, Axe Phoenix, and Axe Energy.
Each of the five Axe fragrances is giving guys the chance to win any of the five ultimate "Toys for the Big Boys" being raffled off in the Axe Big Bike Promo. Axe Pulse users can win the Moto Guzzi Balabio, Axe Dimension users can drive home their very own BMW Rockster, Axe Gravity users can win a Harley Davidson, Axe Phoenix users can feel the speed with the Ducati SS 800, and Axe Energy users have a chance to own an Aprilia.
From July 18 to October 17, 2004, each Axe product whether deo-cologne or stick, squeeze spray, and roll-on, will have a sticker code that corresponds to a valid raffle entry. Look for the sticker code attached to each bottle and text in you entries in the following format: AXE REG <fragrance name>/<sticker code>/<full name>/ <address>/<gender>/<age>. Send entries to 2955 for Globe, Touch Mobile, Smart, Addict Mobile, Talk n’ Text or Infinity subscribers. After the first entry, the participant’s name and cell phone number are automatically registered; thus for all subsequent entries, they only need to text in: AXE <fragrance name>/<sticker code>. Raffle participants must keep the bottle with the sticker code intact as a proof of purchase to claim the various prizes at stake. Participants can send in as many entries as they want. All entries submitted before midnight on October 10 qualify for the grand draw on October 17, 2004.
The Big Bike of any guy’s dreams is now just an Axe bottle and a text away. Experience the Ultimate Axe Effect with a brand new Moto Guzzi Balabio, BMW Rockster, Harley Davidson, Ducati or Aprilia. Five lucky Axe users will rule the road as they rev and roll with the biggest and fastest bikes, that are sure fire ways of winning the heart of every Axe man’s dream girl. See the Axe Big Bike promo posters and print ads for more details.