Audi: Germany’s market leader in premium fleet market

Audi is the market leader in the premium fleet* market. No other premium manufacturer sold more company cars in this segment in Germany than the brand with the four-ring badge. This was the outcome of a study conducted by the renowned institute of analysts Dataforce.

On the basis of the latest figures and according to Dataforce, Audi was the leading premium manufacturer in the first quarter of 2004, with sales of 9,829 company cars and an overall market share of 13.6 percent. Audi was already the top premium brand in 2003, with 36,070 vehicles supplied and a market share of 13.1 percent.

According to Dataforce, as well as holding onto its leading position in the midsize class, Audi for the first time captured the position of market leader in the luxury class in 2003. 1,361 of the Audi A8 were registered as business or company cars in 2003, compared with 523 in 2002.

The Dataforce analysis concentrates on vehicles registered for business use by companies with fleets of 10 or more vehicles. The statistics confirm that fleet sales revived in the first quarter of 2004. In contrast to 2002 and 2003, when orders of company cars declined in particular as a result of the debate about the taxation of business cars, demand for company cars rose by 9.6 percent in the first three months of this year, to around 72,000 units.

In the Philippines, Audi cars are exclusively distributed by Auto Prominence Corp., which recently launched a special "no cash out" payment scheme wherein you can get the best trade-in value for your current car — and still enjoy Audi’s Reduced Interest Financing Package for a brand new Audi A6. You can drive home Europe’s most preferred business car by trading in your current car with — with no cash out and still enjoy lower interest rates on the balance.

To understand why Audi is the market leader in the premium fleet market in Germany and to find out Audi’s best financing rates, visit Auto Prominence at 2326 Pasong Tamo Extension, Makati City or you may call 843-1640; 843-1649; 843-1195. The Audi showroom is open Mondays to Fridays from 8:00 am to 6:00 pm, and Saturdays and holidays from 9:00 AM to 5:00 PM.

• Vehicles registered for business use by companies with fleets of 10 or more vehicles.