Chevrolet Optras record-setting month
November 26, 2003 | 12:00am
General Motors Automobiles Philippines, Inc. (GMPh), the domestic subsidiary of the worlds largest car manufacturer, announced recently that its passenger sedan, the Chevrolet Optra, garnered the third largest sale recognition under the 1.6L compact class segment in the Philippines for the month of October.
According to data from the Chamber of Automotive Manufacturers of the Philippines (CAMPI), the Optra, which was launched in the Philippine market only two months ago, sold 88 units in September and 172 in October. GMPh took an 18 percent market share of the 1.6L compact class for the month of October.
"This significant increase in sales reflects the markets confidence in the brand and enhanced customer satisfaction in GMs after-sales program that was timely launched in support of the three new additions to the Chevrolet line," said Nicky Mariano, sales and marketing director of GMPh.
GMPh launched two after sales programs in support of the introduction of the Chevrolet Optra, Aveo and Zafira. The first offers customers a three year/100,000 kilometer warranty period which covers repairs of any vehicle defect related to materials and/or workmanship. The second offers customers free Periodic Maintenance Service for two years or within their cars 30,000 kilometer-run. Notably, GMPh is the only car company in the market to offer this service to customers.
According to data from the Chamber of Automotive Manufacturers of the Philippines (CAMPI), the Optra, which was launched in the Philippine market only two months ago, sold 88 units in September and 172 in October. GMPh took an 18 percent market share of the 1.6L compact class for the month of October.
"This significant increase in sales reflects the markets confidence in the brand and enhanced customer satisfaction in GMs after-sales program that was timely launched in support of the three new additions to the Chevrolet line," said Nicky Mariano, sales and marketing director of GMPh.
GMPh launched two after sales programs in support of the introduction of the Chevrolet Optra, Aveo and Zafira. The first offers customers a three year/100,000 kilometer warranty period which covers repairs of any vehicle defect related to materials and/or workmanship. The second offers customers free Periodic Maintenance Service for two years or within their cars 30,000 kilometer-run. Notably, GMPh is the only car company in the market to offer this service to customers.
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