Countdown on for Ford Motor’s 100th year

Ford will commemorate its 100th anniversary June 16, 2003, and plans are already well underway to celebrate this historic milestone.

"The company’s centennial offers us a unique opportunity to reflect on our many past accomplishments," said Henry Co, president of Ford Group Philippines. "But it also challenges us to look ahead and create a vision for continuing success in the future."

Ford’s 100th anniversary programs will be targeted primarily at key audiences such as company employees, dealers, suppliers, Ford car clubs and enthusiasts. But interest in the centennial of the company is widespread.

The main communications channel is the company’s 100th anniversary website, which can be accessed through www.ford.com. The website will continue to grow in phases over the next year. It presently features stories about Henry Ford, the Model T and the Rouge complex, along with other facts and information.

A key section of the site is called "Your Stories." This interactive section allows site visitors to share their Ford stories – everything from their first Ford product to how the company has impacted their lives.

"Ford has touched the lives of people in virtually every corner of the world, and "Your Stories" gives all of us the opportunity to share our experiences," said Dave Macasadia, Ford Group Philippines’ vice president. "Not only had Ford been a driving force in the auto industry, but it has had a major impact on society with revolutionary concepts such as the moving automotive assembly line and the $5-a-day workday."

To help share the company’s history, a touring display, called the "100th Anniversary Experience," will visit key events and locations in the United States that are open to the public, as well as Ford Motor Company employee, dealer and supplier events. The display highlights many of the company’s accomplishments over the past century. Inside the 53-foot trailer, visitors will see a milestone timeline, historic photos and memorabilia, along with a special centennial video called "The Road Is Ours."