Blue Oval program launched

Ford Group Philippines (FGP) launched recently its Blue Oval Certified Program, a compre-hensive dealer-customer satis-faction initiative that is being rolled out globally by its parent company.

The program sets rigorous standards for outstanding cus-tomer experiences, then rewards Ford dealers who consistently meet and achieve these standards based on assessments conducted by a special audit committee.

The initiative was first launched in the United States last year and across Canada in January. At present, it is being rolled out in Asia Pacific.

"Consumers today expect and deserve high levels of perfor-mance from both the vehicles they drive and the dealership that sell and service those cars and truck," said Dave Gutman, FGP vice president for marketing and sales.

"By pairing Ford’s commit-ment to deliver quality products with the commitment of our dealers to deliver Blue Oval Certified retail experiences, we’re determined that Ford customers will be the big winners with the best-in-class automotive ex-perience."

Ford dealers will be measured on specific standards in all aspects of the customer retail experience, including sales and service processes, customer follow-up, employee performance, concern resolution, and dealership facility excellence.

FGP has established a comprehensive feedback process through a survey system called Customer Viewpoint. This includes ratings for over 75 areas of the dealership customer experience and provides FGP the data necessary to continually upgrade and improve the overall sales and service for customers.