DigiPlus continues transformation with new look

DigiPlus Interactive Corp, one of the country’s fastest growing digital entertainment companies, recently unveiled its new look and overall branding to align with its pivot to digital transformation.

With its vision to be the number one diversified entertainment and leisure hub in the Philippines, DigiPlus tapped globally renowned brand specialist Landor for its brand transformation journey. Landor brings in its rich experience in brand architecture and visual design to fully unlock the full potential of the DigiPlus brand.

DigiPlus’ new look is rooted on its new brand purpose: to reimagine the wonderful new possibilities when we bring things together. The new DigiPlus logo features interlocking shapes brought together by an intersection — two simple pieces that create something new to showcase the essence of DigiPlus.

Meanwhile, the new brand colors that feature shades of blue and purple gives the new DigiPlus icon a younger, tech-forward look that fits company's position as a leader in digital entertainment. DigiPlus is behind the country’s leading digital entertainment platforms including BingoPlus, ArenaPlus, BingoPlus Poker, Tongits +, and many more. 

The refreshed logo also comes with the new tagline — Multiply the fun. DigiPlus’ new tagline translates to multiple ways that the brand impacts its stakeholders.

The company multiplies the fun by creating digital entertainment platforms where people can enjoy and have fun anytime, anywhere. At the same time, it is also committed to multiplying the fun and the good through social development projects under BingoPlus Foundation.

“We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” said DigiPlus President Andy Tsui. “Our new visual identity better reflects our continued drive to be most innovative digital entertainment company in the Philippines that combines cutting- edge technologies to multiply the fun and happiness in people's lives.”