Redefining Phl spa industry

MANILA, Philippines - The company behind Big Apple Express Spa has expanded at the newly launched Ayala Fairview Terraces in Quezon City.

With the expansion, residents of Quezon City and its neighboring areas may now avail of the company’s signature massage, the Manhattan Express, as well as other full body wellness services.

The Fairview branch is the company’s newest and 20th branch, which Big Apple opened last June.

The company, which will turn 10 years next year, is behind the innovative concept that combines the age old art of massage therapy with modern business systems and service strategies to deliver affordable spa services to everyone.

Big Apple Express Spa was conceived to make the benefits of wellness services accessible to everyone by raising the awareness of massage therapy as means of healing, removing the luxurious perception of massage therapy, and having wellness services available not just for vacations and in out-of-the-way locations but in places within your reach.

 “The result is a quick service spa where you can enjoy quality wellness services at prices you can surely afford,” said Big Apple Express Spa executive Roselyn Pagunsan.

It elevated the neighborhood spa service concept  to an entirely new level of quality and professionalism, highlighted by continuous training, product development as well as facilities upkeep and improvement.

Pagunsan said the spa’s customers are usually the working class group.

“We also cater to heads of households who live nearby,” she said.

At the Fairview Terraces, the target customers are usually the residential dwellers around the mall. “The location of Ayala Fairview Terraces is enveloped by subdivisions and condominiums,” Pagunsan said.

At the same time, Pagunsan said, Big Apple Express Spa also attracts many businessmen as customers and franchisees. “We have customers who are business people. As a matter of fact some of them are enticed with the business concept and franchised Big Apple to become one of their businesses,” she says.

Big Apple Express Spa is available for franchising, with a low initial investment of P500,000 to P1.5 million, depending on the size of the area. It also has reasonable payback period, site selection assistance as well as a simplified operating system.