MANILA, Philippines - A clear direction for growth, a commitment to excellence and customer satisfaction and efficient operations are of utmost importance in forging a business partnership. These are the same key areas where Rufo’s Famous Tapa more than delivers, as proven by its dynamic and aggressive expansion through franchising.
In fact, Rufo’s garnered two coveted awards in the recent 2013 Entrepreneur Magazine Franchise Awards, namely: Fastest Growing and Best in Franchise Support. “When business grows, we are able give value to more customers, employees, suppliers, and franchisees,†says Rufo’s president Paul Izon Reyes.
“Since we launched our franchise program, we have been overwhelmed by inquiries from interested parties wanting to be part of the Rufo’s family. Aside from existing branches in Retiro, UST, Timog, Makati Ave., Eastwood, Las Pinas, Macapagal Ave., Vito Cruz, Shaw, McKinley Hill and selected SM malls, expect to see more stores within the next few months,†he adds.
Rufo’s has endeared itself to food lovers primarily because of its tapa which is soft, juicy and served with a rich, sweet sauce. Other topsellers are juicy liempo, sizzling chicken sisig, tinola, bulalo, boneless bangus and pork chops among others. Add fast service 24/7, affordable prices and a casual yet comfortable dining atmosphere and you have a winning formula.
No wonder then that smart entrepreneurs choose Rufo’s to entrust their valuable start-up capital, just like business partners Apple Sy Salviejo and Kim Bagabaldo who are the proud franchisees of Rufo’s branch in Retiro, Quezon City which is the only branch so far in the Banawe, Balintawak, Del Monte and La Loma areas.
Kim and Apple, both only 26 years old, are entrepreneurs at heart. In fact, they already co-own a successful rice dealership enterprise. The Rufo’s franchise is their second joint business venture. “We chose Rufo’s because we are their avid customers and we know that a lot of people love to eat at Rufo’s,†Kim narrates.
For young entrepreneurs like Apple and Kim, managing a franchise business is a continuous learning process and here, the full support of Rufo’s parent company is of utmost importance. They uphold the importance of goal-setting and valuing the store, the staff, and customers, the same business values they share with Reyes in acknowledging the roles of employees whose dedication, loyalty and commitment contribute to the overall success of the company’s franchise program.