Pharmacist and entrepreneur comes up with winning formula for natural luxury business
MANILA, Philippines - Pharmacist and entrepreneur Charade Galang initially got into the beauty soap business because she needed the additional income to keep up with the lifestyle demands that her former managerial job required.
Galang was working for an international fashion retail chain then when she began formulating soaps that she initially sold to family and friends. This foray eventually became so successful that she had to leave the job that prompted her to get into the soap business in the first place.
Her product’s success stems from the meticulousness she applies in coming up with the right formulations that synthesized two things that consumers are constantly on the lookout for: quality and price. As a woman of Science, she knows which ingredients will work best. And as a consumer herself, she knows that affordability is likewise very essential.
The winning combination of quality and price eventually led to probably the dream of every small business owner: being picked up by an international retail chain and commissioned to come up with an exclusive brand for them.
Thus was the birth of One Naturales for Watsons. ONE stands for organic, natural and eco-friendly. It consists of personal care and beauty products that offer natural luxury, letting consumers bring home the experience of nature’s benefits presented in formulations that deliver optimal results.
“We created the products using the best combinations of naturally sourced ingredients and organic extracts, exudates, purees, and essential oils at high levels,” Galang says.
One Naturales’ current product range includes body soaps, solid shampoos, moisturizers, skin bar conditioners, body butter, lip butter balms, hair conditioners, and lotion massage bars.
Its soaps, which carry such fun names as Blast From The Past and Extra Virgin, are meticulously made by hand, while its other products are manufactured using the same standards in Good Manufacturing Practices for manufacturing facilities implemented by government regulatory agencies worldwide.
Explaining the Science behind One Naturales, Galang says that “natural ingredients result to natural beauty.”
And keeping true to its name, One Naturales has likewise packaged its products in environmentally friendly materials. They come in recyclable tins and recycled paper, and don’t use plastic.
In 2011, One Naturales will be introducing cosmetic products and advance skin care systems.
“We will be in the global stores of Watsons within 2011 and we hope to be the brand of choice of people who are conscious of what they use on their body and how it contributes to the care of our planet,” Galang concludes.
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