MANILA, Philippines - Every day, in its ultra-modern plant located at the Laguna International Industrial Park (LIIP) in Biñan, Laguna, Gardenia Bakeries Philippines, Inc. (GBPI) bakes more than a hundred thousand packs of the soft, aromatic and “healthy-licious” loaves that literally changed the way Filipinos choose, eat and enjoy their bread.
For one thing, Gardenia has invested in technologically-advanced equipment sourced from internationally renowned suppliers from Germany, the Netherlands, UK and the US. This allows Gardenia to meet the growing demand of their superior quality baked goods.
The hygienic system Gardenia employs complies strictly with current Good Manufacturing Processes (cGMP) and follows the highest standard for food quality and safety through the International Organization for Standardization (ISO) and the Hazard Analysis and Critical Control Point (HACCP) practices.
When Gardenia loaves get to the supermarket or to your “suking tindahan,” it is sealed using the pioneering color-coded G-lock system that tells you the day of the week for which the bread was baked for. The G-lock color coding is part of Gardenia’s quality control system.
The technology Gardenia employs and the processes it has put in place guarantee the freshness of bread – indispensible to enjoying the texture and taste of the bread that’s so good, it can be eaten without “palaman.” Indeed, while there have been many new brands available in the market, no one has matched Gardenia’s softness, aroma and breadth of new products.
Every piece of Gardenia bread is baked using premium flour from US wheat, especially milled to Gardenia’s world-class standards. The sugar it uses for its baked goods is calibrated to the grade Gardenia requires. The milk comes from the US, Australia and New Zealand, while all the other ingredients are sourced from the best suppliers from all over the world.
With such superior ingredients, it is not surprising Gardenia has always been the favorite brand that is so delicious that it can be eaten on its own, even without “palaman.”
In addition, Gardenia matches yumminess with the highest health standards, making its transfat-free breads fortified with vitamins A, B1, B2, B3 and C and enriched with minerals like calcium, iron, and folate. Folate is one of the water-soluble B-complex vitamins that is good for pregnant women as it helps in averting birth defects such as brain or spinal cord defects, and may also help people of all ages in cell regeneration.
Its commitment to taste and health has also led to campaigns advocating the importance of breakfast in the household, particularly among kids. It created a Wellness Team of nutritionists and dietitians to educate consumers on why breakfast is important to good nutrition, its lifelong benefits and how it plays an important role in a healthy, active lifestyle.
Because Gardenia has consistently proven itself head and shoulders above the other brands when it comes to freshness, taste, aroma, softness and nutritive value, Gardenia offers true value for money – a fact supported by many who would rather go without bread than serve another brand to their families.