Digital market: Less hassle, less stress

MANILA, Philippines - Most youngsters today can admit that he or she is a digital zombie.

Through the internet, one can do almost anything in just one sitting – read the news, write blogs, upload photos, play online games, chat with friends, research, and even shop for the latest trends in beauty and fashion.

These young people belong to the so-called Generation Y. They are those whose day and night chores are linked to the Internet. Based on a research by USA Today, they are the “first generation to grow up online and the most ethnically diverse generation ever.”

Since new media has come of age, one can access anything in just one click. In sync with this online domination, businesses need not fall behind.

Young and driven folks became an increasing block and an important fragment in the market; although, they are not easy to handle. They are considered the type of generation who “does not read, does not watch TV, but they’re on their computers constantly.”

In the marketing field, these people are much subjected to the digital market. They choose to buy and sell by checking the company’s websites first, or through social networking sites because they find it more accessible, among others.

According to the Internet World Statistics at http://www.internet worldstats.com, the Philippines ranked 18 in the top 20 countries with the highest number of Internet users in the world as of late 2009. Aside from that, Filipinos are number 12 in the top Twitter users. In the country, Multiply is considered as the ninth best site used. Recently, Philippines with its 8.38 million users got #8 in the world for using Facebook.

In the old days, businessmen peddle their goods and services on the streets of traditional media. Today, the new media emerges as a cost-effective channel for sales and corporate growth. New media can be in the forms of website, social networking, podcasting, blog and vlog (video blog), RSS feed, and the like.

Hence, marketers found a perfect venue in Digital Marketing – which makes use of the new media. It is an innovative type of marketing that a lot of businesses that are selling clothes, accessories, food, gadgets, books, shoes, and other services utilize in large scale.

Some people make the most of digital marketing and transforms the way we attend to our needs by simply purchasing a cheaper book and a personalized shirt from an online store in Multiply. One gets efficient service among the varieties of online sellers, thus saving time and money.

Likewise, digital marketers can modify their strategies to their potential consumers based on demographics. The online market has a wide range of opportunities for businesses to explore possibilities and accelerate growth.

Learn more about the wonders of digital marketing and how it revolutionizes the way business do marketing as the Philippine Marketing Association (PMA) holds the 41st National Marketing Conference 2010 on June 24 to 25 at the Hotel Sofitel Philippine Plaza.

Marketing experts like Prasanna Perera (Director and Member of the Canadian Institute of Marketing) and other noted speakers will delve more into Transformative Marketing Through Organizational Development and Change plus relevant issues on new media, current market spaces, and other key drivers. This banner activity highlights the theme, “Marketing as Growth Accelerator: Marketing in Hyper Speed.”

For more information on the 41st National Marketing Conference, call the PMA Office at 636-1451; 634-5722; 638-7700, 634-4890 and look for Lydia Mariñas or email: marinaslydia@ yahoo.com; [email protected]; [email protected]