TCL makes strong transition into the Philippine market

MANILA, Philippines - In raising the bar of modern quality living, only a few have surpassed expectations and successfully created significant change in the current electronics trend. This fervor for endless innovation in future high-technology entertainment is shared by TCL Corp., Asia’s trusted consumer electronics brand and global TV manufacturer, as it makes its way in the Philippine market via world-class technologies set to become essential part of every Filipino household.

Backed up by an ISO 9002 certification, TCL Corp. — an international company that operates in over 45 countries — comes as a strong competitor committed to satisfy the broad, diversified needs of consumers in the global market. With its unique Hybrid Technology that comes from five different countries renowned for their electronics expertise (France, Germany, South Korea, China and the US), TCL is the first brand that presents competitively-priced, quality home entertainment products with contemporary features and design - all for the utmost value and enjoyment of consumers.

Delivering the same electronic advantages to the country is TCL Sun Inc., the local manufacturer and distributor of TCL television. Since April 2000 after the first joint venture was signed between TCL Overseas Holding Co. Ltd. and Philippine AA Commercial (of Solid Group Company), TCL Sun proved the promising potentials of its products with an evidently strong market reception. In 2004, TCL was awarded as Top 3 CRT TV Brand in the Philippines, and soon the year after, was ranked No. 2 out of 17 members of PAIA in terms of overall color television sales.

Setting its own mark as a fast-rising leader in AV and home appliance technologies in Asia, TCL’s continuous milestones and creative expertise have made it a global brand. Recognized in 2008 as among the Global Top 6 TV brands in the Leading Consumer Electronics Brands held in Las Vegas, TCL also scored in numerous rankings in terms of technology performance and customer demands, namely in the Global Top 50 Consumer Electronics Brands, Global Top 6 TV Brands, No. 1 TV Brand in China and the Global Flat Panel TV Innovation Award.

 A strong industry player, TCL nurtures its leadership role by building its brand along with the promotion of local sports. As official sponsor-partner of Team China in the 2010 Guangzhou Asian Games, it aims to provide viewers with a new kind of basketball experience via its modern TV technology. “TCL Corp. and Chinese basketball represent the rising power of Asia that both cross international boundaries with their excellence and competitiveness among other major players,” said TCL EMBC president Hao Yi.

 Apart from being the only company to offer customers a 4-year warranty on picture tube and 2-year warranty for parts and labor to all its CRT TV, TCL Sun has lined up exciting future plans, like introducing Home appliances such as air conditioner, refrigerator and mobile products in the Filipino market. The company is also phasing in new diversified products through current TV channels and the launching of new Earth-friendly technologies, such as the “NaturaLight”.

 “All TCL CRT models are built with a “Health platform,” namely X-ray protection, Dynamic Sound, Digital Curtain, Multi-system, AVL and YUV input. For LCDs, features include NaturaLight Technology, eye protection, picture enhancement, integrated sound effect and multimedia application,” said TCL Sun CEO Jacky Zhou.

As for its aggressive brand improvement and marketing efforts, TCL Sun Inc. aims for the effective development of its LCDs by introducing a full LCD series that will smoothly break through the current monopoly of key channels. As for CRT TV sales which still hold more than 90% of the whole TV market, the company is strongly proving its claim on the growing threshold. And to cope with the TV viewing market’s up-to-date lifestyle, TCL Sun will continuously innovate and offer the latest in design and technology.

 “All these significant breakthroughs embody the intense craftsmanship and execution of the TCL Sun Inc.’s deep commitment to provide Filipinos the highest quality service and utmost satisfaction,” Zhou said.

For more information, call 02-807-4880; visit www.tcl.com/main_en or email [email protected].