Nestle's 'check the label' campaign inspires consumer vigilance

MANILA, Philippines - More Filipino consumers are now developing the habit of checking the label and making the best choices when it comes to their food and beverage products. They are not only more aware of the essential nutrients they should look for, they have also become more vigilant in finding out if they are getting these nutrients in optimum amounts.

The ‘Check the label’ campaign was initiated by Nestle Philippines, Inc. a few months back to inspire consumer awareness and vigilance when it comes to making informed food choices.

The most amounts of calcium and protein in growing up milk

For example, there are many growing up milk products available in the market today and consumers may be confused as to which to choose.

The ‘Check the label’ campaign emphasizes the need for consumers to first know what nutrients their children really need like Calcium and Protein per 100 grams. Likewise, they should also check whether there are other nutrients that can aid in their child’s physical and mental development.

Nido 3+, for one, contains the most amounts of Calcium and Protein per 100 grams and likewise contains Probiotics.

Nutritionists have pointed out that children who get enough calcium everyday have the highest chance of building strong bones. It also helps them lessen the risk of developing osteoporosis later in life.

Protein, meanwhile, contains all the essential amino acids required by the body for building and repairing tissues.

Nido 3+ likewise contains DHA that aids in children’s mental development as well as probiotics like Lactobacillus Protectus that helps keep their body strong against a variety of diseases and infection.

The most amount of calcium and essential nutrients

When it comes to adult milk brands, meanwhile, Nesvita Pro-Bone Protection offers the most amount of Calcium per 100 grams.

Calcium is an essential nutrient needed by adults because as people age, their bones tend to get more brittle and more prone to fractures and osteoporosis.

Iron is also an essential nutrient especially for adult women who are more prone to Iron deficiency anemia (IDA) due to their menstrual cycle. IDA often leads to headaches and fatigue.

Nesvita Pro-Bone Protection also has lower fat content and contains essential nutrients like Iron, which helps address Iron Deficiency Anemia (IDA) common among adult women, and Protein, which helps in building and repairing tissues.

The best thing about checking the label is that it has made consumers wiser. It has made them more value-conscious, asking themselves if they’re getting their money’s worth.

This has also made them shift towards brands that are known for delivering products that offer better nutritional content. They have learned that they need not spend on food and beverages that offer empty promises anymore.

So make it a habit; check the label.