MANILA, Philippines - Global Marketing and Advertising firm JWT has launched an interactive website to track how brands and consumers are navigating through the global recession. The site features daily updates, research and trend reports to discover and discuss how brands and consumers are responding to and coping with the current global economic crisis.
The site called AnxietyIndex.com also tracks contributions from around JWT’s global network — from Manila, Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town, to provide a geographically diverse perspective.
“We understand that this recession is unlike any other, and it’s more important than ever to provide tools like our AnxietyIndex to help brands succeed in this new world order,” said JWT Chairman and CEO Bob Jeffrey.
JWT Manila CEO Jos Ortega said that “AnxietyIndex.com gives real-time information and perspectives to solutions for all types of businesses and practices that are now emerging from the tumultuous times. Whether we like it or not, we have to live with this recession and only brands that can adapt to the times will survive”.
AnxietyIndex.com is accessible to everyone and will provide valuable insights from all over the world contributed by people from all over the JWT network. It’s always amazing to find out how different cultures deal with what is essentially the same problem.”
JWT said that while the content is compelling enough to appeal to a wide readership, the main audience will be those in marketing communications and is meant as a tool to spur dialogue, debate and new ideas.