Bear Brand laki sa gatas ambition glass: Where dreams begin

Children who have healthy minds and bodies can fulfill their ambitions in life.

This is the message that children across the nation are learning from Bear Brand’s Laki Sa Gatas advocacy campaign.

Touring different schools nationwide, it holds sessions for children, mothers, and teachers alike to reinforce the importance of proper nutrition. Here, they are taught that developing the habit of milk-drinking, among others, is one way of achieving a healthy mind and body.

Staying committed to their dreams

What makes these sessions even more special for children is that they are encouraged to express what they want to be when they grow up and are heartened to stay committed into fulfilling these dreams.

Clear plastic tumblers with blank papers are provided to the children-participants where they are asked to draw what jobs they want to pursue. Their sketches then become the design of the plastic tumblers, which they then bring home to somehow serve as a reminder for them to never lose sight of what they want to achieve in life.

And one of the ways that they can stay focused on achieving their dreams is by having a healthy mind and body.

Spreading the message of proper nutrition

The message of the Laki Sa Gatas advocacy campaign is likewise being spread through Bear Brand’s latest television commercials. Here, Manila Vice Mayor Isko Moreno, beauty queen and actress Precious Lara Quigaman, and renowned writer Wendell Capili show children how they were able to fulfill their ambitions in life by developing healthy habits such as milk-drinking.

“Drink milk everyday dahil ang batang malusog, may mararating sa kanyang kinabukasan,” the Vice Mayor encourages kids.

Lara, meanwhile, says, “Iba ang laki sa gatas, may tibay ng katawan at isipan at may mararating sa buhay.”

Wendell, on the other hand, says “Pinalaki ako sa gatas ng aking nanay. Kaya naman, bata pa lang ako, meron na akong lakas resistensiya para maabot ang aking pangarap.”

Reaching out to more children

The Bear Brand Laki Sa Gatas advocacy campaign has been running for three years now.

And with a new improved program, it is expected to effectively educate more Filipinos about proper nutrition and milk drinking.

The campaign has so far visited more than 2,000 schools and reached out to more than 1.5 million students, mothers and school teachers nationwide.