Pinoy lifestyle to become a regular event in Araneta Center

Six real estate executives with a deep appreciation of the future transformation of Araneta Center in Cubao have banded together to come up with Pinoy Lifestyle Expo, a series of events that would be showcased at the former Rustan’s area fronting Ali Mall, where people could be kept abreast of trends and developments in the property, fashion and other sectors. Pinoy Lifestyle could also be the place to make well-informed decisions in buying a house, furnitures and even bargain clothes and accessories minus the risk of buying spoils.

“Actually, we offered our concept and proposed to our friend, Samie Lim of Automatic Center who has a huge store in the old Rustan’s site. He agreed to make us meet the Araneta people and we were granted the 1,200 square meter space from Nov. 14 to end of Feb. 2009,” said Eugene Yu, COO, treasurer and project manager of Pinoy Lifestyle, organized and owned by PhilGlobal Link or the Philippine Realty and Global Investments Link Corporation.

The incorporators of PhilGlobal Link were former heads of and currently active members of the Chamber of Real Estate and Builders Association Inc. (CREBA Inc.) namely Pedro C. Tarlo, president; Yu; Domingo C. de Vera; Manuel Serrano; Florentino S. Dulalia Jr. and Enrique Olonan.

“By leasing the space to the Aranetas, we are providing over two million people crossing Cubao daily with a venue for making informed decisions in buying. Since the space is currently idle as the Aranetas will tear it down very soon, this will also make our patrons realize that they would soon be part of the Araneta Center history, when the structure finally gives way to condominium/hotel towers,” Yu said.

The venue will hold 92 booths each measuring two meters by 2.5 meters or five square meters in all, although exhibitors may choose to rent two or three booths at a time for half the price they would otherwise rent in other events venues like Megatrade Halls or the World Trade Center in Pasay, which is very inaccessible to many people from north of Metro Manila, Yu said.

There will also be a stage area and a sitting area for events, shows, seminars and other activities, Yu said.

“All our shows have been well planned and keyed to the OFWs and balikbayan so that before they make any investment decisions, we want them to take a look at the different available options for housing, investing in franchising and other areas where they could put their money to productive use,” Yu said.

From November until February we see OFWs taking a break from work and instead of spending all their money in appliances and other stuffs that do not appreciate in value through the years, we want them to take a serious look at options that will earn more for them, Yu said.

And since most of the OFWs come from the Middle East, they would not be affected by the current global financial crisis affecting immigrants in the US and Europe, he added.

He said the spaces can be rented to exhibitors for P30,000 (including VAT) for two weeks as against a space for three days in World Trade Center of P55,000 for two to three days.

For more information, call 412-7001, 413-1570, 893-5433, 752-0261 or mobile number (0922)818-8213.