New shoe technology launched in RP

A new shoe technology that represents a quantum leap in footwear technology is now available in the market. Dubbed Ion-Mask, the technology is in every pair of Hi-Tec shoes and works by repelling water while keeping feet completely dry.

Ion-Mask technology permanently alters the surface of a shoe’s fabric at a molecular level to repel water and other liquids, making the shoe water-proof. This technology also lets the feet breathe, ensuring that users enjoy utmost comfort on any adventure.

Flying to Manila to meet with members of the media and oversee the market introduction of Hi-Tec shoes in the Philippines, Steve Rogers, zone manager for Asia of Hi-Tec Sports International says, “Ion-mask is a patented plasma based technology, originally developed for the British military to protect soldiers from chemical attack.”

As a surface enhancement technology Ion-Mask works by invisibly binding polymers to each individual fiber. The benefits are as transparent as the technology itself, with minimal consumption and negligible waste, Ion-mask enhancement represents a quantum leap in footwear technology.

According to Steve, “Hi-Tec shoes are best suited for light hiking and extensive long hikes because it’s lightweight, breathable, water-repellent and remains clean because nothing sticks to the product.”

Steve further mentioned that they plan to expand their share in Asia. ”We’re very active in China where we have 30 exclusive shops. In the next 5 years, we hope to grow our revenue from $250 million annually to $500 million and this growth will be fueled by Asia,” says Steve.

Hi-Tec is exclusively distributed in the Philippines by Philgear International Inc. and is available at Rox, High St. Bonifacio, SM Department Store North Edsa, Olympic World Alabang, Trinoma, Robinson’s Ermita, Filinvest, Cebu; Habagat – SM Megamall, Khumbu- Trinoma and Bratpack- Cagayan.