Price matters at Lamoiyan

Lamoiyan Corp. is unfazed by the price war launched recently by its giant competitors, confident that the “consumer-friendly” pricing structure it has maintained will entice more consumers to patronize the company’s products.

Lamoiyan president Cecilio K. Pedro said that in the wake of soaring global oil prices which resulted in price fluctuations across all marketable products, including toothpaste brands, “Hapee stood its ground and held on to its consumer-friendly prices which from the very beginning only absorbed modest profit margins.”

“Not only that, Hapee, instead of scrimping, forged headlong to strengthen its research and development initiatives to come up with a complete range of products to suit every consumer needs,” Pedro explained.

Hapee now has 12 variants of oral care lines (including kiddie toothpastes), dishwashing cleaners named Dazz (in paste, liquid and bar) and feminine hygiene personal care line.

The current price war has also served to remind Lamoiyan to pursue even more vigorously its research and development efforts side by side with its corporate social responsibility endeavors—it being the first in the industry to open its doors to the hearing impaired by employing them.

“My primary intention is to encourage more businessmen to be socially responsible—to help people and give back to the community,” Pedro said.

“Being socially responsible is not only taking care of the hearing impaired but also taking care of your people. You provide a decent place where they can work safely,” he added.

Pedro provides college education to at least 180 deaf-mute students through the Deaf Evangelistic Alliance Foundation (DEAF) which he chairs. He was recognized by the Department of Education (DepEd) for the continuing efforts of DEAF to provide education and help in alleviating the conditions of the hearing-impaired through higher education.

Pedro also believes in caring for his employees’ physical, intellectual and spiritual well being by holding regular bible studies and prayer meetings to provide food for their souls.

Among 10 Sesame Street licensees in Asia, Lamoiyan Corp. won the Big Bird Award on April 23, 2007 in Indonesia making it the Asian Licensee of the Year for its creativity and sales achievements of products with Sesame Street license.

Hapee is the only toothpaste brand produced by a 100-percent Filipino company that employs and accommodates differently-abled workers.