Philip Stein launches ‘Feel it - Project Red Cross’

To celebrate the opening of its first global boutique at The Podium and as a way of giving something back to the community, Philip Stein launched “Feel it - Project Red Cross”, a special program that aims to benefit the blood services program of the Philippine National Red Cross (PNRC).

Under the project, Philip Stein will produce and sell limited-edition Philip Stein-Project Red watches. Produced in collaboration with TV personality Kris Aquino and Philip Stein, only 440 Philip Stein-Project Red watches were created: 200 in small cases and 200 in large cases that retail for P30,000 each; and 40 large cases fitted with diamond dial indexes on mother of pearl, and the letter “K” on the dial, which cost P70,000 each. All watches come in color red.

Part of the proceeds from the sale of each watch will be given to the PNRC to benefit its blood services program, which has been running since 1948 with the mission of saving lives through the provision of safe and affordable blood.

Philip Stein Corp. president Will Stein personally flew in from the United States to grace the inauguration of the store and turn over the advance donation to PNRC. “We fully support the PNRC in providing quality, life-saving services that protect the life and dignity of everyone, particularly indigent Filipinos who are in vulnerable situations,” says Stein.

“The PNRC is one of the charitable organizations that I regularly support and the help extended by Philip Stein certainly reinforces the PNRC as it continues to serve more people who are in need,” says Kris.

“Feel it - Project Red Cross” is a fantastic way to celebrate the opening of Philip Stein’s first global boutique. The store opening and the launch of Feel it - Project Red Cross is our way of showing our appreciation to Filipinos who have warmly embraced Philip Stein,” says Emerson Yao, managing director of Lucerne, exclusive distributor of Philip Stein watches in the country.

Feel it - Project Red Cross actually began when Will Stein, president of Philip Stein Corporation, visited the Philippines and witnessed firsthand the country’s poverty level and he was moved to do something about it.

“The help provided by Philip Stein will surely go a long way toward reinforcing our mission of providing safe blood for everyone in need. “We are hopeful that more companies would follow the lead of Philip Stein and help make safe blood readily available for all,” says PNRC governor Rosa Rosal.