Corporate giveaways, solutions create expanding niche market
What used to be a mere niche market for corporate giveaways and business solutions have expanded so fast that it has now created a thriving industry of its own.
This was revealed by general manager Raquel Z. Romero of events organizer Worldexco, which was partly responsible for the rise of this lucrative industry over the past 20 years.
“Over that period, Worldexco has seen the enormous rise in the number of companies and products catering specifically to the ever-expanding corporate gifts and solutions market, for which the Corporate Giveaways and Corporate Solutions expositions have been conceived,” Romero said.
Corporate Giveaways is an annual buyers’ show on business gifts, premiums, promotional ideas, and merchandise incentives, while Corporate Solutions is a trade exhibit on marketing support services, business solutions, office equipment, supplies and uniforms, and furniture and fixtures.
Both Corporate Giveaways 2008 and Corporate Solutions 2008 will be held at the World Trade Center Metro Manila at
The longest-running and most successful buyer’s show, Corporate Giveaways 2008 is now on its 21st year, and Corporate Solutions 2008 on its fifth.
“The expo’s number of participants and their products are significantly growing, indicating a huge corporate market that extends all the way to MSMEs (micro, small, and medium enterprises) and end-users,” Romero explained.
“Yet, many of the products and services involved in corporate giveaways and solutions are also used by corporate firms and MSMEs to support, enhance or drive their consumer marketing, aside from their B2B promotional activities,” Romero added.
Such innovative products and services will be exhibited for retail, wholesale and advance orders during the 3-day twin events, where admission is free.
Specifically, Corporate Giveaways will showcase advertising specialties, awards and trophies, bags and wallets, balloon décor, caps and headgears, CEO gifts, Christmas giveaways, cups, flasks and mugs, desktop accessories, diaries, organizers and calendars, luggage, novelties, paper products, personal electronics, stationery, personalized scents, stoneware, toys, t-shirts, jackets and garments, umbrellas, wines and spirits, writing instruments, and many hard-to-find items and good bargains.
On the other hand, Corporate Solutions will feature audio-visual devices, badge and registration systems, billboards and signage, business solutions, corporate uniforms, credit and financing facilities, hotels and resorts, software and hardware solutions, office appliance and equipment, POS (point-of-sale) systems, package and printing services, publications, real estate, and web solutions, among many others.
As the largest gathering of topnotch suppliers, manufacturers and importers, the twin events are supported by Chase Technologies and Sign Media as event partners, and by the Philippine Star, BusinessWorld, Media G8way, Computerworld and 88DB.com as media partners. More information can be obtained from Worldexco (tel. 8558341 to 44, fax 8558346, or email [email protected]).
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