LG Electronics Philippines Inc., a global leader and technology innovator in consumer electronics, home appliances, and mobile communications, has recently been named a Superbrand, the global brand recognition administered by the Superbrands Council.
“Superbrands status is awarded to LG Electronics for achieving a great level of brand trust and reputation in the minds of consumers,” said Marissa Aguilar, president of Superbrands Philippines.
The status is achieved by exceptional brands that have passed the meticulous research and survey, done by an independent research firm; and by thorough reviews made by the world’s brand, marketing, and advertising gurus based on market dominance, customer loyalty, longevity, overall market acceptance, and goodwill.
With the status, LG now carries the prestigious Superbrands emblem, a mark of superior quality and trustworthiness.
“As a Superbrand, we, at LG Electronics, continue to set our senses closely to our consumers’ needs and desires. Then, we innovatively create stylish design and smart technology products that deliver more convenience, more satisfaction, and more relaxed sophistication to the lives our valued consumers,” said Jeff Hong, president and chief executive officer of LG Electronics Philippines, Inc.
A global company that is part of LG Electronics’ over 100 subsidiaries worldwide, LG Electronics Philippines, Inc. markets the renowned LG line of mobile handsets, air conditioners, front-loading washing machines, optical storage products, DVD players, LCD and plasma TVs, and home theater systems.