Nestlé Pops: The newest innovation in ice cream

Nestlé Ice Cream reinforces its hold on the ice cream market with its newest innovation, Nestlé Pops.

Ever on the forefront of reinventing the way we enjoy food—from essential daily beverages to specially-formulated healthcare products—Nestlé scores another first with the highly inspired creation of Nestlé Pops.

“It has become a tradition for us to present to our market new ice cream concepts or ideas every year,” said Gino Abaño, AVP and Consumer Marketing Manager for Ice Cream Frozen Novelties.

Nestlé Pops is indeed an innovative product in many aspects. Its physical appearance, for one, is far from what we have come to expect from ice cream products. Each chocolate-coated vanilla piece comes as a bite-sized nugget. Also, Nestlé Pops is the first and, probably, the only ice cream you can eat with your fingers.

“We Filipinos eat with so much gusto when we use our hands,” shared Abaño. “We took inspiration from there and voila! Nestlé Pops!”

“Seriously, we’re the only ice cream you can take anywhere you go.”

Another remarkable feature is its packaging. “Nestlé Pops’ unique shape can easily be grasped, especially by kids, whom we know love ice cream concoctions so much,” explained Abaño. Aside from the attractive cup, a bigger red tub is likewise available for friends and families to share and enjoy.

“I believe that apart from being very innovative, Nestlé Pops is the most fun incarnation of ice cream,” said Abaño. “Nestlé Pops is the only ice cream you can eat any way you want. You can pop it straight to your mouth. You can flick it, toss it, and of course, bite it. How many other ice cream brands can say that about themselves?”

Nestlé Pops is available in major grocery stores and supermarkets nationwide. Have fun with 62mL Pops cup, and share the 211mL tub with your friends and family! Visit www.GetYourPopOn.ph for more details.