MasterCard strengthens reach to affluent consumers with Singapore fashion festival
MasterCard Worldwide further strengthened its reach to affluent consumers — especially women — with its participation as presenting sponsor of the recent successful Singapore Fashion Festival (SFF) for the second year running.
The Singapore Fashion Festival is one of the foremost premium fashion events in
As part of the SFF, MasterCard lined up a series of fashionable lifestyle privileges and priceless experiences for its premium cardholders, such as providing priority access with preferential and advanced ticketing along with a host of fashionable offers available at a wide range of desirable retail, dining, and spa locations.
MasterCard’s strong affiliation with fashion events in the region such as the SFF is in keeping with the company’s commitment to the rising affluent consumer segment, especially women who consider fashion as a significant part of their lifestyle.
“Based on our research, by 2014, Asian women consumers are estimated to have approximately $516 billion of discretionary spending power at their command. MasterCard has therefore been committed to developing a deep understanding of this powerful group of women and their rapidly evolving lifestyles through its fashion platform.
“We aim to provide relevant means which would enhance our customers’ premium portfolios and strategy through a spectrum of privileges that help cardholders celebrate and enjoy fashion,” said Georgette Tan, vice president, Communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide.
MasterCard has also been supporting other global premium fashion events, including the Rosemount Australian Fashion Week, MasterCard Luxury Week Hong Kong, and Fashion Rocks for the Prince’s Trust in
Attracting over 20,000 fashion enthusiasts, the 2008 Singapore Fashion Festival held at the Tent@Orchard at the Ngee Ann Mall showcased a total of 24 shows, seven international designers, three supermodels, and more than 500 model appearances over 10 days of glamour and style.
Likewise, fashion luminary and author Colin McDowell hosted a symposium with designers Matthew Wiliamson and Kevin Carrigan, creative director of ck Calvin Klein, and conducted a fashion debate with an international panel that included supermodel
MasterCard’s current thrust to reach out to the affluent women consumers is also in full swing in the
Over the last four years, MasterCard has been collaborating with leading banks to introduce an increasing number of premium card programs, including Allied Bank Premium MasterCard, BDO Platinum MasterCard, HSBC Premier MasterCard, Metrobank Platinum MasterCard, Security Bank Platinum MasterCard and RCBC Bankard Black Card MasterCard.
Segment-focused card programs have also been successfully introduced in the market such as AIM Alumni-Security Bank MasterCard, the credit card for AIM alumni; BDO Titanium MasterCard, the first Platinum travel card from BDO; RCBC Bankard Diamond MasterCard, the first Platinum ladies’ card; and SMART Infinity-BDO Platinum MasterCard, the first telecommunications co-brand Platinum card.
To complement these, MasterCard has initiated innovative travel promotions in the market, including a tie-up with luxury brand Bulgari and wellness center Urban Spa to satisfy the premium market’s passion for international travel, shopping and pampering.
From the Singapore Fashion Festival and global fashion festivals to local premium promotions, MasterCard has been truly strengthening its offerings for the affluent consumers who continue to be inspired by the dynamic world of fashion and are on a lookout for the most exclusive experiences and privileges.
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