Seizing the opportunity
Manuel Abalde has been involved in the water-refilling business for a long time. However, the income – and therefore the profit margin – from his business slowly dwindled through the years, brought about by intense competition and the sprouting of numerous water-refilling shops in Cagayan de Oro City. He was concerned that one day he might lose all his hard-earned investment and close shop. An entrepreneur by heart, this reality alarmed him so he decided to search for other business prospects.
But he need not look farther. Curious of why people are flocking at
“The queue of people having their pictures printed amazed me. There were kids, students, office workers, and even some senior citizens on the line. All of them were excited to have their photos printed. Thus, I decided to inquire about the Tronix Evo 3, which was the machine used by Tronix Imaging Centers to print the photos fast,” said Abalde.
He was immediately impressed with the fast service and the high quality of prints produced by the Tronix Evo 3. Add to that, he noticed that the material cost is very low and requires only a little investment. He wasted no time and seized the opportunity. Now, he is one of the first entrepreneurs in Cagayan de Oro City to reap the benefits of having the Tronix Evo 3. His outlet is named “Printhere: Your one-stop printshop” and is located in the bustling Oro Rama Mall in downtown CDO.
“In the last 5 months that we’re in the business, the Tronix Evo 3 has created a great impact. It can be a stand-alone business especially if it is positioned in a good location,” he said. “Since the machine is easy to operate and user-friendly, it gives us higher profit margins. The Tronix Evo 3 also requires a small space, thus you do not need to have a big store. You can even have it as an add-on income-generating unit to your existing business.”
Abalde is not the only one attesting the benefits of having the Tronix Evo 3 as a stand-alone business. Ging Roslin of Foneprint, located in Robinsons Place Ermita, also relies on the machine that comes in handy especially when groups of students converge at his outlet to have their digital photos printed.
Roslin together with 16 other MBA classmates established Foneprint as their first business venture. As the manager, he decided to put in time and effort in the business since he was very impressed with the Tronix Evo 3. “It is the first of its kind in the country and for new entrepreneurs like us, we found the Evo 3 worth the investment. I’m not really knowledgeable at first, but Innovatronix was able to help us. We were trained well so we can manage the business efficiently.”
For Abalde, he admits that they are still in the early stage of the business. However, there’s a bright prospect and he doesn’t regret venturing into this business. “We are in a very comfortable status. We are going beyond average when it comes to sales. The number of customers is increasing and we gained a lot of loyal clients,” he said.
However, the Tronix Evo 3 can only do so much. It would need the “human factor” in order to fulfill its capacity. As Roslin said, “With this kind of business, a very good location is an important key. Find the right place for Evo 3, and you are ready to go to places. Serve your customers pleasantly. Plan ahead and love your work.”
Aside from Printhere-CDO and Foneprint, some Evo 3 machines are also installed in Yco’s Digital Photo Printing (Harrison Plaza, Manila), KC Digital Developing (Ormoc City), Bravo’s Digital Printing (Urdaneta, Pangasinan), Asiatides Photo Imaging Center (Antipolo City) and in all Tronix Imaging Centers nationwide.
For inquiries on the Tronix Evo 3 machine, call the Marketing Department of Innovatronix Inc. at 645 1592 / 645 6124; or e-mail [email protected] or visit Web site: www.innovatronix.com.
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