A joint undertaking of the Philippine Retailers Association (PRA) and the Department of Trade and Industry (DTI), this annual awarding ceremony honors the best and brightest names in Filipino retailing.
The Category Killer Award is given to specialties superstores that offer a competitive advantage in the depth of product offering and pricing. Price advantage is generally based on economies of scale, buying power, and rigorous attention to costs.
In its citation, the Philippine Retailers Association said that Toy Kingdom is the country’s "largest toy store chain with branches located in all SM Supermalls. High quality, good product assortment, and excellent customer service make Toy Kingdom the leader in the field."
First established in 1999, Toy Kingdom now has 18 branches with amazing fun toys for kids. By merging entertainment and toys, the Toy Kingdom is an unforgettable one for kids of all ages.
The store interior are equipped with high tech props and lighting effects that give life sized cartoon characters and well loved toys the spotlight. As such, merchandise becomes more lively and attention grabbing, transporting shoppers to the exciting world of being a kid.
Toys range from cuddly soft toys to remote control cars to action figures and dolls to high tech computers and toys for tweens. These are displayed in such a way that kids won’t have a hard time locating their favorite toys.
Toy Kingdom stores are located at SM Makati, SM Megamall, SM City Fairview, SM Southmall, the Block at SM City North-EDSA, V-Mall and at The Podium. In the provincial areas, Toy Kingdom stores are located at the SM Supermalls in Pampanga, Lucena, Marilao, Baguio, Dasmarinas, Bacoor, and Batangas in Luzon; and Cebu, Iloilo, and Davao in the Vizmin area.