Nestlé Satellite Buying Stations 20th Anniversary: Improving the lives of coffee farmers
October 16, 2006 | 12:00am
The establishment of the Nestlé Satellite Buying Stations in 1986 has benefited the Filipino coffee farmers immensely.
Set up in key coffee-producing areas around the Philippines, these satellite buying stations give them the opportunity to sell their crops at prevailing world market prices as well as provide them an easier access to Nestlé, the countrys leading procurer of coffee.
Nescafé, Nestlés coffee brand, currently sources its coffee from around 100,000 Filipino farmers and 300,000 coffee workers.
With the satellite buying stations in place, they could easily sell their crops to Nestlé and directly benefit from this sale.
The establishment of the Nestlé Satellite Buying Stations is in line with the companys corporate business principle of obtaining raw materials directly from its sourcea practice that proves beneficial to coffee farmers, the coffee farming industry and Nestlé.
Aside from providing coffee farmers the opportunity to sell their crops at prevailing world market prices, this direct procurement policy likewise gives them the chance to be aware of the strict quality and safety requirements of Nestlé. These then encourage them to achieve or maintain high quality crop standards.
Being in close contact with Nestlé also allows them to benefit from the companys know-how in coffee planting and crop management.
In fact, the company established the Nestlé Experimental and Demonstration Farm (NEDF) in Davao to specifically address the need to train farmers on the proper way of growing coffee and provide them with high-yielding coffee planting materials. It currently provides 80 percent of all Robusta cuttings in the Philippines.
For Nestlé, meanwhile, this direct procurement policy gives them the opportunity to obtain coffee beans that meet its stringent quality and safety specifications as well as be in touch with the needs and concerns of the Filipino coffee farmers.
The success of the first Nestlé Satellite Buying Station in Davao in 1986 was followed by the establishment of other stations in other key coffee-producing cities and provinces in the country.
There are currently 13 satellite buying stations in Luzon, Visayas, and Mindanao.
These include the ones in Iloilo, Isabela, Zamboanga, Cotabato, Agusan del Sur, Palawan, Tuguegarao, Solano, Bacolod, Bohol, Calamba, and Cavite.
The establishment of the Nestlé Satellite Buying Stations is just one of the many programs that Nescafé initiated to support Filipino coffee farmers yield and income. It believes that helping improve their coffee farming methods and boosting their profits will result in an increase and better supply of coffee in the country.
Set up in key coffee-producing areas around the Philippines, these satellite buying stations give them the opportunity to sell their crops at prevailing world market prices as well as provide them an easier access to Nestlé, the countrys leading procurer of coffee.
Nescafé, Nestlés coffee brand, currently sources its coffee from around 100,000 Filipino farmers and 300,000 coffee workers.
With the satellite buying stations in place, they could easily sell their crops to Nestlé and directly benefit from this sale.
Aside from providing coffee farmers the opportunity to sell their crops at prevailing world market prices, this direct procurement policy likewise gives them the chance to be aware of the strict quality and safety requirements of Nestlé. These then encourage them to achieve or maintain high quality crop standards.
Being in close contact with Nestlé also allows them to benefit from the companys know-how in coffee planting and crop management.
In fact, the company established the Nestlé Experimental and Demonstration Farm (NEDF) in Davao to specifically address the need to train farmers on the proper way of growing coffee and provide them with high-yielding coffee planting materials. It currently provides 80 percent of all Robusta cuttings in the Philippines.
For Nestlé, meanwhile, this direct procurement policy gives them the opportunity to obtain coffee beans that meet its stringent quality and safety specifications as well as be in touch with the needs and concerns of the Filipino coffee farmers.
There are currently 13 satellite buying stations in Luzon, Visayas, and Mindanao.
These include the ones in Iloilo, Isabela, Zamboanga, Cotabato, Agusan del Sur, Palawan, Tuguegarao, Solano, Bacolod, Bohol, Calamba, and Cavite.
The establishment of the Nestlé Satellite Buying Stations is just one of the many programs that Nescafé initiated to support Filipino coffee farmers yield and income. It believes that helping improve their coffee farming methods and boosting their profits will result in an increase and better supply of coffee in the country.
BrandSpace Articles
<
>
- Latest
Latest
Latest
October 16, 2024 - 4:00pm
By Aian Guanzon | October 16, 2024 - 4:00pm
October 1, 2024 - 9:00am
October 1, 2024 - 9:00am
September 27, 2024 - 4:00pm
September 27, 2024 - 4:00pm
September 12, 2024 - 2:10pm
September 12, 2024 - 2:10pm
September 1, 2024 - 12:00am
September 1, 2024 - 12:00am
Recommended
November 18, 2024 - 12:00am