Synergy chief blends revolutionary anti-ageing products with aggressive marketing

Pyramid schemes, an unsound and discredited business model which promise large profits based primarily on recruiting others and not on any real sale of goods to the public, have given legitimate multi-level marketers such a bad rep, it’s a wonder people like Dave Almarinez of Synergy Worldwide is still in business.

Except that the 32 year-old overachiever — nominee of the 2005 Ten Outstanding Young Men of the Philippines, recipient of the 2004 Asia Pacific Young Professional Award for Entrepreneurship, among many other awards of recognition — refuses to be dissuaded by such bumps on the road. Instead, he trains his eye squarely on the ball.

In this case, it’s the projected one trillion-dollar health and nutrition industry, and finding his niche in it. And Synergy is just the company to net him and his network of partners a slice of that lucrative pie.

Synergy Worldwide is one of the biggest companies in the world creating and marketing technologically advanced health and nutrition products. It was founded in the US in 1999 and launched in Japan the same year. Since then, the company has expanded globally, successfully opening in Thailand Singapore, Australia and Korea. In 2004, Dave Alamarinez joined as chief stockist of Synergy in the Philippines, distributing 50 of the company’s 500 health products in the Philippines.

"Synergy produces 30 million capsules of food supplements a week, and moves more than 60 million bottles of its products every single year," Almarinez says. One of Synergy’s bestsellers in the Philippines is its detoxifying Liquid Chlorophyll. It also markets weight management products like Perfect Shape Liquid and SyneCleanse, as well as a host of skin care products.

With a solid and proven product base, Almarinez works at delivering Synergy’s revolutionary compensation plan to its growing network of distributors. He travels in and out of the country 300 days a year to preach the gospel of nutrition and attract distributors to Synergy’s cause. "We not only promise but deliver true financial independence to our distributors," Almarinez asserts. He has brought some of the most seasoned veterans with an average 15 years of marketing experience to spread the word on Synergy. To date, Synergy has 30,000 active distributors nationwide and Almarinez expects the numbers to swell to 200,000 by the end of 2007.

These aren’t just unfounded projections. Unlike other marketing models, Almarinez has secured the right to have local distributors expand their network overseas. "We’ve already identified markets in Asia; we’ll announce it soon. And then there’s India and China in the future and also Europe."

When that happens, he continues, "We’re going to be like OFWs without leaving the country because we’re going to get income from those countries when they remit back to us — and without our distributors ever having to leave the Philippines!"

Multi-level marketing based on a strong product base? It recalls business models espoused by venerable brands such as Tupperware, Avon, Amway and the like but re-tooled for the new century.

And with the indefatigable Dave Almarinez at the helm, Synergy Worldwide is poised to deliver the profits to its Philippine distributors while making sure its proprietary cutting-edge nutritional and anti-ageing products find its way to the end-users who need it most. "