Foreign firms to seek local partners, launch beauty products at RP expo

Skin care companies in Europe, North America and Asia are looking for local distributors and will launch their products at a beauty and wellness expo at the World Trade Center Manila this month.

The foreign firms include Hydroderm USA of Beverly Hills, Sansho Cosmetics of Japan, Merkury of Poland, PHL of Malaysia, and Beauty Cosmedica of Singapore, among others.

Hydroderm is famous for its collagen infusion and anti-aging skin care line, which is said to be alternative to Botox.

Sansho has both consumer and professional skin care products that are used in clinics and beauty salons.

Merkury is a leading Polish pharmaceutical firm that carries the Ziaja brand of facial, body, hair and oral care products.

BHL offers an innovative ion cleansing system, while Beauty Cosmedica is Singapore’s most successful beauty industry magazine distributed internationally and seeks to launch a Philippine edition.

They will join some 100 local and foreign firms that will exhibit their products and services at the Beauty and Fitness World 2006 and Spa & Wellness Philippines 2006 on October 10 to 12.

Organized by Worldexco, the twin events constitute the country’s only professional expo for the beauty and wellness industry.

"The expo will also feature free seminars, beauty tips and demos, and a ramp show during its three-day run," said Worldexco general manager Raquel Romero.

The ramp show dubbed "Hairoscope" will feature the award-winning hairstyles of the Hairdressers & Cosmetologists Association of the Philippines (HACAP) on October 10.

HACAP will also conduct a seminar on hair coloring, rebonding and treatment.

On October 11, the Philippine Federation of Natural Health will present "Healthy Living the Natural Way, while celebrity photographer Dominique James will have a talk and demo on how to look beautiful in photos.

On the third and final day, beauty and wellness icon Cory Quirino will discuss "Total Wellness", while on a daily basis, master educators Sylvia de Rijke and Marilyn Stolk demonstrate the latest "EzFlow" nail system techniques at their Glam Design booth. More information on the expo can be obtained from Worldexco (tel. 8558342 to 45, email [email protected]). Admission is free.

Endorsed by the Department of Tourism, the expo is coorganized by HACAP, Spa Association of the Philippines, and the Philippine Federation of Natural Health and Environment Friendly Organizations, and supported by Biodroga Spa and Skin Care Company, Decleor Paris, Phytomer and Indoor Gardens by PIDO, and radio partners JAM 88.3, Wave 89.1, Magic 89.9, 99.5 RT and 103.5 K-Lite.

Now on its third year, Beauty & Fitness World is the country’s pioneering and only international tradeshow for the cosmetics, personal care and fitness industry, while the Spa & Wellness Philippines 2006 is an expo for spa and wellness professionals.

The twin events highlight the booming global market for beauty, spa and wellness products.