Citibank, Visa launch mini credit card
March 8, 2004 | 12:00am
Although they are definitely no longer part of the 20- to 35-year old target market of the Citibank Clear Card, Global Consumer Group country manager Nina Aguas and Citibank Asia-Pacific regional payments head David Skillen were the main guests during the launch of the mini card version.
Developed by Visa International, the card is 43% smaller than the regular card and has been launched in partnership with different issuers in seven other Asian countries. Visa country manager Anton Romulo was tasked with helping Citibank card director Michellina Triwardhany explain the new product.– MJGrey
Developed by Visa International, the card is 43% smaller than the regular card and has been launched in partnership with different issuers in seven other Asian countries. Visa country manager Anton Romulo was tasked with helping Citibank card director Michellina Triwardhany explain the new product.– MJGrey
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