MANILA, Philippines - Security Bank Corp. has bagged the award for Best Brand Program in the first-ever Bank Marketing Awards (BMA) organized by the Bank Marketing Association of the Philippines (BMAP) held last month.
Security Bank won the coveted Best Brand Program award for its rebranding initiative in 2014 with an integrated marketing and multi-media advertising campaign that introduced a revitalized brand identity and the new service promise of BetterBanking.
This is in line with the bank’s strategic move to strengthen its retail banking business, which entailed process improvements and product and service innovations that created a customer-centric banking experience for its clients.
Security Bank president and chief executive officer Alfonso Salcedo Jr. cited collaboration and focus as key factors that determined the campaign’s success.
“The success of the campaign is the product of our collective ability to translate strategy and creative ideas into results through proper execution, focusing on our commitment to deliver a superior customer experience,” Salcedo said.
The rebranding campaign was also distinguished recently at the Asian Banking & Finance (ABF) Awards 2015 when it took home the award for ‘Philippines Advertising Campaign of the Year’ (Retail Banking Awards).
ABF also recognized Security Bank as ‘Philippines Domestic Foreign Exchange Bank of the Year’ (Wholesale Banking Awards).
The bank is pursuing long-term plans to expand its retail banking business while continually upholding its brand promise of BetterBanking.