QBE top insurance brand Down Under

MANILA, Philippines - QBE Insurance Group remains as Australia’s top ranked insurance brand according to Brand Finance, a brand valuation consultancy that releases the list of Australia’s 100 most valuable brands annually. QBE captured the 14th spot with a brand value of $1.61 billion from last year’s $1.66-billion. Although it slipped two spots from its position in 2013, QBE remained to be ahead among Australia’s major insurance players—Wesfarmers at 16th place, Insurance Australia Group at 71th spot, and Wesfarmers’ subsidiary WFI at the 91st slot. Brand Finance measures the brand value of companies by assessing factors including customers’ emotional connections, financial performance and forecast results. QBE GSSC executive general manager Karen Batungbacal said that they were privileged to be part of QBE’s global division efforts. “The need for global support is significantly growing. From our establishment in Manila in 2013 to our expansion in Cebu this year,” she added. In 2013, QBE ranked 411th in Forbes 2000 World’s Biggest Public Companies and 4th out of 24 companies in the Property and Casualty Insurance category.