Pru Life joins risk reduction efforts

MANILA, Philippines - Pru Life UK, through its charitable arm, Prudence Foundation, partnered with the Corporate Network for Disaster Response (CNDR) to support the provincial-wide implementation of the ‘Noah’s Ark’, a Disaster Risk Reduction and Management (DRRM) project in Cebu. Launched in 2010, Noah’s Ark aims to increase the capacity of local governments and high-risk communities to prepare for and cope with disasters resulting from flooding. It is currently being implemented in different communities across the nation, including Marikina, Rizal, Muntinlupa, Bacolod, Cagayan de Oro and Iligan. The agreement with CNDR covers an eight-month period consisting of assessment activities, planning sessions and training workshops to help strengthen the participation of the DRRM key players within the province of Cebu. The project will then culminate in an actual community flood drill to test the effectiveness of their contingency plan. The Prudence Foundation was established by Prudential Corporation Asia to consolidate its long-term commitment to serving the Asian communities in which it does business. Disaster preparedness and relief is one of the Prudence Foundation’s three key areas of focus along with education and children.