Pru Life brings Cha-Ching to Bataan

MANILA, Philippines - More than 100 kids of overseas Filipino workers (OFWs) in Bataan were taught money-smart values anchored on the musical cartoon episodes of Cha-Ching, British life insurer Pru Life UK’s flagship financial literacy for the youth program. At the recent 2013 Summer Workshop for Kids conducted by the Overseas Workers Welfare Administration (OWWA) in Abucay, Bataan. Cha-Ching was introduced as the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corp. Asia (PCA), the regional headquarters of Pru Life UK. It was created in close coordination with renowned experts – Dr. Alice Wilder, an internationally-recognized children’s education specialist, for content development; and Cartoon Network, the region’s number one channel for kids. Cha-Ching is  a band composed of six cartoon characters – Prudence, Zul, Justin, Bobby, Charity, and Pepper. Through three-minute musical cartoon episodes, kids are introduced to the four money management pillars – Earn, Save, Spend, Donate. Pru Life UK is set to enter into a partnership with OWWA to bring financial literacy to even more children of OFWs in key cities and localities nationwide.