Pru Life partners with DepEd

MANILA, Philippines - Pru Life UK and the Department of Education (DepEd) will introduce the savings concept among Filipino school children aged seven to 12 under the Cha-Ching Money-Smart Kids program. Cha-Ching (derived from the sound of a money box or cash register) Money Smart Kids is the first fully integrated, multi-country, multi-platform learning module that helps parents build money-smart values for children across seven countries in Asia. It introduces four money management skills to kids – earning, saving, smart spending, and donating – using an edutainment approach that provides opportunities to begin practicing these values at an early age. It will be piloted in Upper Bicutan Elementary School in Taguig City and in Tagaytay Elementary School in Tagaytay City, and will initially run for two years. It is a corporate social philanthropy project of Pru Life UK, which in turn falls under the Adopt-a-School Program of DepEd.