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Banking

Smart offers easy remittance

- Ted P. Torres -

MANILA, Philippines - Wireless leader Smart Communications Inc. is offering the world’s first cash card linked to a mobile phone – Smart Money – to all overseas Filipinos, including the estimated 330,000 Filipino seafarers in international waters.

As an added convenience, BDO Unibank Inc. is the sole issuer of Smart Money in the Philippines. BDO operates 730 branches and more than 1,400 automated teller machines (ATMs) nationwide.

During the recent International Seafarer Family Convention (ISFC) 2011, Smart presented the cash card linked to a mobile phone to Filipino seafarers and their beneficiaries.

The two-day ISFC had the theme ‘The bonds of families, the success of the world,’ and is geared at strengthening ties among seafarers’ families, and to recognize the contribution of the maritime industry to the Philippine economy.

In fact, Smart is offering free Smart Money cards for all Filipino seafarers and their designated beneficiary this month until December 2011. They just need to present their ‘seaman’s book’ or their ‘allottee card’ as proof and start using the service to directly receive remittance within minutes from abroad.

Remittance from sea-based overseas Filipinos reached close to $1.7 billion in the first half of 2011, according to data from the Bangko Sentral ng Pilipinas (BSP).

Filipino seafarers account for roughly a quarter of the world’s oceangoing sailors. And they are known to regularly send remittances back to the families in the Philippines, no matter what port there are located at a given time.

That can be made easier with Smart Money.

Whatever port, Filipino seafarers can make cash transfers to their loved-ones’ Smart Money account in the Philippines. They can do this through any of over 95,000 international money transfer locations, as well as participating locations of The Western Union Co. and MoneyGram International in the United States, Malaysia, and in Hong Kong.

Once the funds are sent, within minutes the Philippine-based beneficiary receives a short message service (SMS) or more popularly known as “text message” notification on the details of the Smart Money fund transfer.

They then have the option to use the funds to securely pay for utility bills such as Smart postpaid, the Manila Electric Co. (Meralco) and Maynilad Water Co. Inc., with just a few clicks on their mobile phone, anytime, anywhere.

 They may also use funds from their Smart Money electronic wallet (e-Wallet) to transfer money to their Smart or Talk ‘N Text friends through Pasa Pera by just entering their mobile number, or purchase airtime load for their Smart mobile phones and get five percent bonus load, or to pay for goods and services securely from over 30 million MasterCard establishments worldwide and online.

Smart Money accountholders also have the option to use their Smart Money card to withdraw the seafarer’s cash remittance from any of over 10,000 ATMS, 4,000 Smart Money Centers, or 100 Smart Retail Stores.

Bill payments are the most common service used by mobile banking users, followed by money transfers, and loan payments.

Favorite channels used are pawnshops, payment centers, banks, and person-to-person (P2P).

Unofficial estimates place mobile payments in the Philippines at P8 billion in 2009. Mobile payments coursed through rural banks reached P5 billion in 2009. Globally, mobile payments are estimated to reach $240 billion worth of transactions this year.

BANGKO SENTRAL

HONG KONG

INTERNATIONAL SEAFARER FAMILY CONVENTION

MANILA ELECTRIC CO

MAYNILAD WATER CO

MOBILE

MONEY

N TEXT

SMART

SMART MONEY

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