Ayala Life introduces Life Achiever

Ayala Life Assurance Corp. (Ayala Life) launched recently Life Achiever, an endowment life insurance plan that provides a lump sum cash benefit to the policyholder by the age 40 to 60. It is designed to encourage young people to discipline themselves to save early instead of just buying luxury items.

It allows policyholders to initially buy a policy maturity coverage worth P100,000, then buy additional units as his savings or income increases.

"Unlike other savings plan, Life Achiever allows policyholder to secure their family future by giving them life insurance coverage equal to the lump sum benefit for the duration of the program, with the option to purchase a special accident rider that doubles the coverage if the insured dies accidentally," Ayala Life chief executive Emilio S. de Quiros said.

It is actually a savings program that gives them systematic and disciplined way to save part of their hard-earned money since they can anticipate the earnings at a pre-arranged period.

The endowment program comes in five variants covering ages 18 to 50 years.